The pink tourism dollar is now recognized as a highly profitable niche of the tourism market. Gay Tourism: Culture and Context critically investigates the emergence of a commercial gay tourism industry for male clients, the way it is organized, and how the tourism industry promotes cities, resorts, and nations as 'gay' destinations. This careful examination critically questions the social, political, and cultural implications regarding relationships between gay tourism, Western gay male culture, the erotic, sexual politics, and sexual diversity.

This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.

This book examines the emerging and shifting issues in the field of gay tourism, how these relate to significant societal and technological changes and the implications of these changes for theory, policy and practice. It addresses the political and sociocultural discourses evident within gay tourism consumption and explores the conceptualisations of gay tourism within the contexts of tourist profiles and identities. While gay travel research has been dominated by Western perspectives and traditions, this book incorporates voices from non-Western perspectives and cultures. The volume investigates the value of gay tourism that facilitates our engagement with tourism experiences, leisure opportunities and pleasure. It will be a useful resource for students, lecturers and researchers in tourism, human geography, cultural studies and sociology.

This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

Over the past decade, the field of urban tourism has consolidated with the appearance of several books that concentrate upon the Western European and North American experience. Recently, the scope and range of urban research has widened considerably, including the welcome appearance of studies that examine the tourism phenomenon in cities outside the Euro-American heartland. Despite this growing international body of debate and scholarship on tourism and cities, particularly in the developed North, literature that relates to the developing world as a whole, and to Africa in particular, remains sparse. The task of Urban Tourism in the Developing World: The South African Experience is to augment the current international scholarship concerning urban tourism in the developing world. More especially, the contributors draw attention to a range of case studies from South Africa that provide some starting points to address the uneven scholarly coverage of urban tourism the African context has received to date. In addition, the research material presented here seeks to contribute toward raising the South African, and indeed the African profile, within growing international scholarship concerning issues of urban tourism and development. This collection aims to expand an emerging South African and African tourism research "voice" concerning the tourism and development nexus, as well as to stem critiques that this body of research appears to have developed in a theoretical vacuum, divorced from broader international tourism research discourses. This collection of essays not only further develops an independent South African tourism perspective, but also presents research that is closely tied to international urban tourism research debates. In addition, this analysis of urban tourism in the South African context enriches the rather Western-oriented theories of urban tourism discourse through its emphasis on how urban tourism is evolving in urban Africa. Christian M. Rogerson is professor of human geography in the School of Geography, Archaeology and Environmental Studies, University of the Witwatersrand, Johannesburg, South Africa. Gustav Visser is senior lecturer in human geography in the Department of Geography, University of the Free State, Bloemfontein, South Africa.

Tourism studies at Masters level are often divided into subsets of tourism such as environmental tourism, rural tourism and sports tourism. This book provides an overview of types of tourism, and common themes studied in courses to allow undergraduate students to become familiar with a wide range of tourism topics at a foundation level, allowing them to make an informed decision about their future studies and career. It will also be a useful text for providing a broad brush introduction to the major topics that are covered in undergraduate courses. Popular subjects like urban tourism, festival.

Gay Pride parades are annual arenas of queer public culture, where embodied notions of subjectivity are sold, enacted, transgressed and debated. From Sydney to Rome, Queering Tourism analyses the paradoxes of gay pride parades as tourist events, exploring how the public display of queer bodies - the way they look, what they do, who watches them, and under what regulations - is profoundly important in constructing sexualized subjectivities of bodies and cities. Drawing on extensive collections of interviews, visuals and written media accounts, photographs, advertisements, and her own participation in these parades, Lynda Johnston gives a vibrant account of ‘queer tourism’ in New Zealand, Australia, Scotland and Italy. For each place, she looks at how the relationship between the viewer and the viewed produces paradoxical concepts of bodily difference, and considers how the queered spaces of gay pride parades may prompt new understandings of power and tourism. Examining the intersection of sexuality, space and tourism, and using empirical data gathered at Gay pride parades such as the Sydney Mardi Gras, New Zealand HERO Parade and World Pride Roma 2000, this important work produces a deconstructive account of tourism and presents new ways of thinking through the powerful processes of subjectivity formation.