This unique introductory resource provides a broad foundation of knowledge on the gay and lesbian market segment. Topics and themes are illustrated by interviewing the top professionals in gay travel and gay media who share their experience, tips for success and future predictions. Packed with best case examples and practices of existing gay tourism initiatives and campaigns, this engaging text provides analysis and context that addresses some of the burning questions in this area, including the potential negative consumer and stakeholder reaction, and strategies to educate the local hospitality community.

To research this book, the authors traveled to six continents, interviewed nearly a hundred industry experts, and analyzed multiple emerging trends among LGBT travelers. The Handbook of LGBT Tourism and Hospitality is an easy-to-read, practical, and relevant guidebook with a simple goal: to help marketing professionals, business owners, and allied professionals compete in the increasingly competitive global LGBT travel and hospitality industry.

This book presents a detailed picture of gay and lesbian tourism from, primarily, a marketing perspective and examines how marketing activity engages with and affects social issues relating to homosexuality. It gives an overview of the nature of homosexuality and relevant issues that bear upon tourism and marketing. Topics covered include holiday profiles of both gay men and lesbians; supply of related holiday products; popular and non-popular destinations; tour operators and accommodation provision; tourism and sex and sexually transmitted infections; barriers and inhibitors to choice including host reactions; appropriate marketing strategies. The book locates gay and lesbian tourism and holiday marketing within a context of current issues such as citizenship, identity and consumerism, political activity and distraction, and contested space and de-gaying.

This edied work explores the linkages between tourism and festivals and the various ways in which each mobilises the other to make social realities meaningful. Drawing upon a series of international cases, this book examines the festivals as ways of responding to various forms of crisis.

Provides a foundation of knowledge on gay and lesbian market segment. Packed with case examples and practices of gay tourism initiatives and campaigns, this text provides analysis and context that addresses some of the questions in this area.

Queering the Redneck Riviera recovers the forgotten and erased history of gay men and lesbians in North Florida, a region often overlooked in the story of the LGBTQ experience in the United States. Jerry Watkins reveals both the challenges these men and women faced in the years following World War II and the essential role they played in making the Emerald Coast a major tourist destination. In a state dedicated to selling an image of itself as a “family-friendly” tropical paradise and in an era of increasing moral panic and repression, queer people were forced to negotiate their identities and their places in society. Watkins re-creates queer life during this period, drawing from sources including newspaper articles, advertising and public relations campaigns, oral history accounts, government documents, and interrogation transcripts from the state’s Johns Committee. He discovers that postwar improvements in transportation infrastructure made it easier for queer people to reach safe spaces to socialize. He uncovers stories of gay and lesbian beach parties, bars, and friendship networks that spanned the South. The book also includes rare photos from the Emma Jones Society, a Pensacola-based group that boldly hosted gatherings and conventions in public places. Illuminating a community that boosted Florida’s emerging tourist economy and helped establish a visible LGBTQ presence in the Sunshine State, Watkins offers new insights about the relationships between sexuality, capitalism, and conservative morality in the second half of the twentieth century.