The Gamecocks baseball team's surprising, heart-pounding run to the 2010 College World Series title seemed to many as if it could not be paralleled, in its excitement or its overall meaning to the school and the state of South Carolina. In 2011, though, they topped what they had already done, returning home champions and parading in style to the State House steps. In 2010, they honored the life of 7-year-old Bayler Teal, a cancer victim who died during the College World Series. In 2011, they celebrated the life of Omaha native Charlie Peters, a 13-year-old cancer survivor who served as a batboy for the team. The Gamecocks celebrated with a traditional dogpile near the pitcher's mound, Peters jumped on top of the mass of players and coaches.

Finding Augusta breaks new ground, revising how media studies interpret the relationship between our bodies and technology. This is a challenging exploration of how, for both good and ill, the sudden ubiquity of mobile devices, GPS systems, haptic technologies, and other forms of media alter individuals' experience of their bodies and shape the social collective. The author succeeds in problematizing the most salient fact of contemporary mobile media technologies, namely, that they have become, like highways and plumbing, an infrastructure that regulates habit. Audacious in its originality, Finding Augusta will be of great interest to art and media scholars alike.

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

After more than one hundred years of craving a champion, the University of South Carolina finally has one. The 2010 Gamecock baseball team won six consecutive games over eight summer nights to take the College World Series and lay claim to the school's first major national championship. From dancing around in a dark locker room to singing "Silent Night"? on the team bus after every victory in Omaha, these Gamecocks were as fun-loving as they were talented. And they did it all in the name of one special boy, seven-year-old Bayler Teal. Bayler passed away before he could see his beloved Gamecocks triumph, but the team's victory is a tribute to their number one fan. Join the Post and Courier's Travis Haney as he recounts this incredible team's historic season.

Lunardi delves into the early days of Bracketology, details its growth, and dispels the myths of the process The NCAA Tournament has become one of the most popular sports events in the country, consuming fans for weeks with the run to the Final Four and ultimately the crowning of the champion of college hoops.? Each March, millions of Americans fill out their bracket in the hopes of correctly predicting the future. Yet, there is no true Madness without the oft-debated question about what teams should be seeded where—from the Power-5 Blue Blood with some early season stumbles on their resume to the mid-major that rampaged through their less competitive conference season—and the inventor of Bracketology himself, Joe Lunardi, now reveals the mystery and science behind the legend. While going in depth on his ever-evolving predictive formula, Lunardi compares great teams from different eras with intriguing results, talks to the biggest names in college basketball about their perception of Bracketology (both good and bad), and looks ahead to the future of the sport and how Bracketology will help shape the conversation. This fascinating book is a must-read for college hoops fans and anyone who has aspired to win their yearly office pool.

The true story of Topps Chewing Gum and its founders the Shorin family. This book takes a detailed look at Topps and two prior family businesses: American Leaf Tobacco Company and American Gas Stations. Full checklists and information are presented along with hundreds of informative illustrations. If you collect anything at all from the vintage Topps era, this book is for you!

To know the Sweet Potato Queens is to love them, and if you haven't heard about them yet, you will. Since the early 1980s, this group of belles gone bad has been the toast of Jackson, Mississippi, with their glorious annual appearance in the St. Patrick's Day parade. In The Sweet Potato Queens' Book of Love, their royal ringleader, Jill Conner Browne, introduces the Queens to the world with this sly, hilarious manifesto about love, life, men, and the importance of being prepared. Chapters include: • The True Magic Words Guaranteed to Get Any Man to Do Your Bidding • The Five Men You Must Have in Your Life at All Times • Men Who May Need Killing, Quite Frankly • What to Eat When Tragedy Strikes, or Just for Entertainment • The Best Advice Ever Given in the Entire History of the World From tales of the infamous Sweet Potato Queens' Promise to the joys of Chocolate Stuff and Fat Mama's Knock You Naked Margaritas, this irreverent, shamelessly funny book is the gen-u-wine article.