The gripping inside story of the 2008 presidential election, by two of the best political reporters in the country. “It’s one of the best books on politics of any kind I’ve read. For entertainment value, I put it up there with Catch 22.” —The Financial Times “It transports you to a parallel universe in which everything in the National Enquirer is true….More interesting is what we learn about the candidates themselves: their frailties, egos and almost super-human stamina.” —The Financial Times “I can’t put down this book!” —Stephen Colbert Game Change is the New York Times bestselling story of the 2008 presidential election, by John Heilemann and Mark Halperin, two of the best political reporters in the country. In the spirit of Richard Ben Cramer’s What It Takes and Theodore H. White’s The Making of the President 1960, this classic campaign trail book tells the defining story of a new era in American politics, going deeper behind the scenes of the Obama/Biden and McCain/Palin campaigns than any other account of the historic 2008 election.

Cuando los investigadores comenzaron a explorar el grado de inmersión e interés tan grande de la gente en los videojuegos, se quedaron perplejos. ¿Cómo es que la gente pone más esfuerzo en estos juegos que en su trabajo diario y en sus relaciones personales? ¿Por qué cuando juegan están contentos de trabajar tan duro durante tanto tiempo sin recibir un sueldo por ello? ¿Cómo están estos jugadores, tras haber malgastado su juventud encerrados en su cuarto conectados de manera diferente? ¿Estamos presenciando un cambio significativo en la evolución de la psicología humana? Las ideas que emergen de esta investigación tienen repercusiones muy grandes, no solo para el mundo del trabajo, sino también para una incipiente “economía de participación”. Y la “Gamificación”– la aplicación de nociones de mecánicas de juego muy atractivas, programas de fidelización y economía del comportamiento para impulsar la participación del usuario – son la esencia de este tema. A medida que construyamos una nueva economía digital, será casi inevitable que todos tengamos cada vez más tiempo libre – y las plataformas “gamificadas” nos ayudarán a utilizar ese tiempo de manera beneficiosa. GAME CHANGE explora algunas de las iniciativas más revolucionarias que hemos visto en este campo. Desglosa los mecanismos persuasivos del juego y ofrece ideas sobre cómo poner la teoría en práctica. ASÍ QUE, JUGUEMOS. Es hora de seleccionar un avatar y algunos poderes especiales. El viaje a través de este mundo desafiante comienza en la primera página.

A radically new, and easily learned, way to outstrategize your rivals. “The wise win before they fight, while the ignorant fight to win.” So wrote Zhuge Liang, the great Chinese military strategist. He was referring to battlefield tactics, but the same can be said about any strategic situation. Even seemingly certain defeat can be turned into victory—whether in battle, business, or life—by those with the strategic vision to recognize how to “change the game” to their own advantage. The aim of David McAdams’s Game-Changer is nothing less than to empower you with this wisdom—not just to win in every strategic situation (or “game”) you face but to change those games and the ecosystems in which they reside to transform your life and our lives together for the better. Game-Changer develops six basic ways to change games—commitment, regulation, cartelization, retaliation, trust, and relationships—enlivened by countless colorful characters and unforgettable examples from the worlds of business, medicine, finance, military history, crime, sports, and more. The book then digs into several real-world strategic challenges, such as how to keep prices low on the Internet, how to restore the public’s lost trust in for-charity telemarketers, and even how to save mankind from looming and seemingly unstoppable drug-resistant disease. In each case, McAdams uses the game-theory approach developed in the book to identify the strategic crux of the problem and then leverages that “game-awareness” to brainstorm ways to change the game to solve or at least mitigate the underlying problem. So get ready for a fascinating journey. You’ll emerge a deeper strategic thinker, poised to change and win all the games you play. In doing so, you can also make the world a better place. “Just one Game-Changer [is] enough to seed and transform an entire organization into a more productive, happier, and altogether better place,” McAdams writes. Just imagine what we can do together.

The right pricing strategy can change the entire trajectory of a business, a market, and even society at large. To help you create your best pricing strategy efficiently and confidently, two leaders from BCG are introducing fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices. But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing – as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork – makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation bysharing stories and research that bring the Hexagon and its seven pricing games to life. With research from BCG’s Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leader’s or business owner’s conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them. Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

A gift for sports fans and football afficianados Professional football in the last half century has been a sport marked by relentless innovation. For fans determined to keep up with the changes that have transformed the game, close examination of the coaching footage is a must. In The Games That Changed the Game, Ron Jaworski—pro football’s #1 game-tape guru—breaks down the film from seven of the most momentous contests of the last fifty years, giving readers a drive-by-drive, play-by-play guide to the evolutionary leaps that define the modern NFL. From Sid Gillman’s development of the Vertical Stretch, which launched the era of wide-open passing offenses, to Bill Belichick’s daring defensive game plan in Super Bowl XXXVI, which enabled his outgunned squad to upset the heavily favored St. Louis Rams and usher in the New England Patriots dynasty, the most cutting-edge concepts come alive again through the recollections of nearly seventy coaches and players. You’ll never watch NFL football the same way again.

A fascinating history of the Super Bowl and its massive impact on the sports world and beyond. The Super Bowl has changed what was just another wintry Sunday into America’s unofficial holiday. It’s the biggest entertainment event of the year. It’s the most important advertising event of the year. It is the biggest gambling event of the year. More Americans watch this game than vote in presidential elections. How did this all happen? In The Football Game That Changed America, Dennis Deninger reveals how the Super Bowl went from almost being canceled after its first two years to becoming an ingrained part of American life. He tells the story of how this colossal event came to be—including the challenges, stumbles, and amusing surprises along the way—and details the game’s incredible impact well beyond the sports world, touching virtually every facet of life in the United States. Featuring colorful characters, bold rivals, and twists of fate, The Football Game That Changed America brings the history, growth, and future of the Super Bowl to life. It’s a captivating deep dive into a sporting event like no other.