Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.

Packed with inspiring tips, ideas, and descriptions to aid the writing process, this is the reference you want when the pressure's on and the deadline's looming For those who struggle sometimes to write good, creative copy and who are familiar with panicking while sitting in front of a dictionary, a thesaurus, and a computer screen, this compendium is the answer. Writers will find a wealth of help and information, including spelling and grammar advice; a rhyming dictionary; suggested euphemisms; UK vs. U. S. English; common word confusions; lists of idioms, cliches, metaphors, and similes; and advice on how to brainstorm, how to write innovative copy, and how to think creatively. This guide is fully updated to cover copywriting skills for a whole range of media, and its easy-to-read layout will assist copywriters in quickly finding appropriate help.

Fully revised for today's practical copywriting requirements, Improve your Copywriting, by one of the UK's leading copywriters, reveals some of advertising's greatest creative secrets. From planning to implementation, it will guide you step-by-step through copywriting skills for a range of disciplines, including: - the internet - radio and TV - business-to-business - public relations - recruitment - charities - ...and many more! Throughout the book you'll find quick tips and author insights summarizsng what you have read and exercises for you to do. A practical glossary with useful addresses will help you to build you skills even further. So if you are ready to have fun whilst learning how to succeed in one of the most exciting areas of marketing communications, read this book and explore your full copywriting potential. NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of copywriting. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.

"Teach Yourself Copywriting" is an indispensable guide for anyone who needs to know how to produce advertising and marketing materials. This revised edition includes chapters on e-mail and Internet marketing and covers new theories and practices in copywriting.