This is truly an interdisciplinary book for knowledge workers in business, finance, management and socio-economic sciences based on fuzzy logic. It serves as a guide to and techniques for forecasting, decision making and evaluations in an environment involving uncertainty, vagueness, impression and subjectivity. Traditional modeling techniques, contrary to fuzzy logic, do not capture the nature of complex systems especially when humans are involved. Fuzzy logic uses human experience and judgement to facilitate plausible reasoning in order to reach a conclusion. Emphasis is on applications presented in the 27 case studies including Time Forecasting for Project Management, New Product Pricing, and Control of a Parasit-Pest System.

In today’s increasingly complex and uncertain business environment, financial analysis is yet more critical to business managers who tackle problems of an economic or business nature. Knowledge based on formal logic and even experience becomes less sufficient. This volume systematically sets out the basic elements on which to base financial analysis for business in the new century. It incorporates a previous work that can serve as the basis and foundation for the new contributions that are now being made in the field of financial economy and intend to provide business with instruments and models suitable for dealing with the new economic context. In dealing with rapid and unpredictable changes in technological and business conditions, it postulates a growing reliance on the opinions of experts instead of past data or probabilistic forecasts, which is a radical change but may yield fruitful results. For this reason, much emphasis is devoted to the problem of aggregation of the opinion of experts in the financial field, with the object of limiting, wherever possible, the subjective component of the opinions and making sure that the decisions have the best guarantee of reaching the desired objectives.

What is fuzzy logic?--a system of concepts and methods for exploring modes of reasoning that are approximate rather than exact. While the engineering community has appreciated the advances in understanding using fuzzy logic for quite some time, fuzzy logic's impact in non-engineering disciplines is only now being recognized. The authors of Fuzzy Logic in Geology attend to this growing interest in the subject and introduce the use of fuzzy set theory in a style geoscientists can understand. This is followed by individual chapters on topics relevant to earth scientists: sediment modeling, fracture detection, reservoir characterization, clustering in geophysical data analysis, ground water movement, and time series analysis.George Klir is the Distinguished Professor of Systems Science and Director of the Center for Intelligent Systems, Fellow of the IEEE and IFSA, editor of nine volumes, editorial board member of 18 journals, and author or co-author of 16 booksForeword by the inventor of fuzzy logic-- Professor Lotfi Zadeh

Artificial intelligence (AI) describes machines/computers that mimic cognitive functions that humans associate with other human minds, such as learning and problem solving. As businesses have evolved to include more automation of processes, it has become more vital to understand AI and its various applications. Additionally, it is important for workers in the marketing industry to understand how to coincide with and utilize these techniques to enhance and make their work more efficient. The Handbook of Research on Applied AI for International Business and Marketing Applications is a critical scholarly publication that provides comprehensive research on artificial intelligence applications within the context of international business. Highlighting a wide range of topics such as diversification, risk management, and artificial intelligence, this book is ideal for marketers, business professionals, academicians, practitioners, researchers, and students.

This edited book presents the state-of-the-art of applying fuzzy logic to managerial decision-making processes in areas such as fuzzy-based portfolio management, recommender systems, performance assessment and risk analysis, among others. Presenting the latest research, with a strong focus on applications and case studies, it is a valuable resource for researchers, practitioners, project leaders and managers wanting to apply or improve their fuzzy-based skills.