Telling the story of IDGs astonishing success and how it has been a source of inspiration for entrepreneurs all around the world, this book reveals how you can apply its people-first principles, insights, and integrity to your own organization. --

Powerful lessons in forward-thinking leadership from the global business pioneer who turned IDG into a $3 billion technology media and venture capital empireLike Steve Jobs, Patrick McGovern created a worldwide multibillion-dollar industry by thinking differently, disrupting old business models, and embracing new global trends. He drove the future forward and never looked back. His company, International Data Group (IDG), quickly became a global powerhouse with information technology publications in markets around the world. IDG broke new ground in the 1980s by opening offices in China, the Soviet Union, Eastern Europe, and other markets deemed off-limits. IDG thrived across a series of technology and media industry shifts—from mainframe computers to minicomputers to personal computers, from print to digital, and through into the age of the Internet and smartphones—that upended many rivals. Living at the intersection of these classic disruptions, McGovern never missed a beat. And he understood well before most that a revolution in information technology was underway and not only was there money to be made but that this business would soon become the world’s largest industry. His leadership in the creation of one of the world’s leading brain research institutes at MIT only served to cement his legacy. His bold vision and fearless risk-taking made McGovern a legend among leaders. In today’s ever-changing global marketplace, his leadership lessons are more timely and important than ever.In Future Forward, leaders will find 10 essential lessons that can be easily applied to any business, from small startups to giant corporations. These include: “Let’s try it. Encourage entrepreneurial behavior and back it up with serious commitment.” “Decentralize. When building a global empire, every market is local.” “Love your employees. Adore your customers.” Leaders at every level will discover outside-the-box approaches to employee engagement, entrepreneurial commitment, and radical innovation. These are the lessons of a true visionary. This is how successful leaders take risks, take charge, and take the future by storm.

The best minds in business—at your service MBA in a Box brings together some of the best brains in business who show how the core curriculum of an MBA program works in the real world. People like Michael Porter, Rosabeth Moss Kanter, Adrian J. Slywotzky, Warren Bennis, and Bill George give you a box full of ideas and tools that can boost your career and help you add value to your organization. For example: • Why finance is not just about manipulating numbers but of immense importance in sustaining growth, building widespread wealth, and creating jobs. • The profit zone and how to tell if a business is in one. • The skill of turning an idea or invention into a product that solves a problem for a market. • Merging the need of business to produce and grow with the environment so they are both sustained. • The latest thinking in marketing about branding, pricing, reversing a product’s life cycle, and turning what has become a commodity into a specialty. • And much more.

Human rights offer a vision of international justice that today’s idealistic millions hold dear. Yet the very concept on which the movement is based became familiar only a few decades ago when it profoundly reshaped our hopes for an improved humanity. In this pioneering book, Samuel Moyn elevates that extraordinary transformation to center stage and asks what it reveals about the ideal’s troubled present and uncertain future. For some, human rights stretch back to the dawn of Western civilization, the age of the American and French Revolutions, or the post–World War II moment when the Universal Declaration of Human Rights was framed. Revisiting these episodes in a dramatic tour of humanity’s moral history, The Last Utopia shows that it was in the decade after 1968 that human rights began to make sense to broad communities of people as the proper cause of justice. Across eastern and western Europe, as well as throughout the United States and Latin America, human rights crystallized in a few short years as social activism and political rhetoric moved it from the hallways of the United Nations to the global forefront. It was on the ruins of earlier political utopias, Moyn argues, that human rights achieved contemporary prominence. The morality of individual rights substituted for the soiled political dreams of revolutionary communism and nationalism as international law became an alternative to popular struggle and bloody violence. But as the ideal of human rights enters into rival political agendas, it requires more vigilance and scrutiny than when it became the watchword of our hopes.

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.

Practical ideas from the best brains in Business A sharp, jargon-free guide to the core curriculum of an MBA program, MBA in a Book shows how to master the big ideas of business and use them in a practical way to build and enhance career success. “In the world of business, ideas matter. . . . Some of the sharpest minds in the business world give perceptive looks into innovation, marketing, finance, strategy, and leadership, providing stimulating, useful perspectives on these core topics.” —Larry Bossidy, retired chairman and CEO of Honeywell International and coauthor of Execution: The Discipline of Getting Things Done Great business thinkers such as Michael Porter, Rosabeth Kanter, and Bill George of Harvard Business School; Paul Argenti of the Tuck School at Dartmouth; Jeffrey Sonnenfeld of Yale; Peter Senge of MIT; the entrepreneur and inventor Dean Kamen; and the financial innovator Michael Milken are just a few of the best brains in business, providing the intellectual nourishment that will help you play the game of business at the highest level.

In a business era in which executives are taken away in handcuffs and corporate malfeasance and scandal dominates the business headlines, there is tremendous value in the stories of ethical companies and spiritual business leaders. The CEO and the Monk is one such compelling story, the story of KeySpan, the nation?s fifth largest energy giant and a profitable, Fortune 500 company, and the two KeySpan executives?one a former monk?whose unique working relationship is based on something as simple and powerful as "doing the right thing." This isn?t yet another prescriptive business guide written by breathless consultants. It is a story about a real business and how two unusual and dedicated humanists can keep their eyes on profits and ethics at the same time.