1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

An excellent book for commerce students appearing in competitive, professional and other examinations. 1. Entrepreneurship—Meaning, Concept and Forms, 2. Entrepreneurship—Meaning, Theories and Role of Socio- Economic Environment, 3. Meaning and Definition of Leadership, 4. Promotion of a Venture and Opportunity Analysis, 5. External Environment Analysis, 6. Concept of a Project and Legal Requirements for Establishing a New Unit, 7. Sources of Raising Funds, 8. Venture Capital, 9. Entrepreneurial Behaviour : Meaning and Concept, 10. Innovation and Entrepreneur, 11. Entrepreneur Development Programmes, 12. Critical Evaluation of Entrepreneur Development Programmes, 13. Role of Entrepreneur in Economic Growth as an Innovator and in Generation of Employment Opportunities, 14. Role of Entrepreneur in Balanced Economic Development, 15. Export Promotion and Import Substitution, 16. Augmenting and Meeting Local Demand and Forex Earnings, 17. Small Scale Industry : Role and Performance.

Who can buy? Students Pursuing B.Com., M.Com., B.B.A. or M.B.A., (C.A., C.S., C.W.A.) and other commerce and professional courses. The authors have explained the subject in the most simple language. Extensive use of charts, pictures and diagrams has been made to explain and illustrate the difficult concepts and Fundamentals of Entrepreneurship. An important feature of this book is that important points to remember have been given in the form of boxes which exhibit them at a glance. Important questions asked in the examinations conducted by various universities and professional institutes have been given at the end of each chapter. The book will be of immense use and help to the students preparing for these examinations.

Unit I-Entrepreneurial Opportunities and Enterprise Creation 1. Sensing and Identification of Entrepreneurial Opportunities, 2. Environment Scanning, 3. Market Assessment, 4. Identification of Entrepreneurial Opportunities and Feasibility Study, 5. Selection of an Enterprise, 6. Setting up of an Enterprise, Unit II-Enterprise Planning and Resourcing 7. Business Planning, 8. Concept of Project and Planning, 9. Formulation of Project Report and Project Appraisal, 10. Resource Assessment : Financial and Non-Financial, 11. Fixed and Working Capital Requirements, 12. Fund Flow Statement, 13. Accounting Ratios, 14. Break-Even Analysis, 15. Venture Capital : Sources and Means of Funds, 16. Selection of Technology, Unit III-Enterprise Management 17. Fundamentals of Management, 18. Production Management and Quality Control, 19 . Marketing Management, 20. Financial Management and Sources of Business Finance, 21. Determination of Cost and Profit, 22. Possibilities and Strategies for Growth and Development in Business, 23. Entrepreneurial Discipline and Social Responsibility, Practical 24. Project Work, 25. Examples of Project Work, 26. Project Planning, 27. Case Study, 28. Project Analysis, 29. Project Report, Sample Project Report I–III Value Based Questions (VBQ) Model Paper] I & II Latest Model Paper Examination Papers.

1. Internet & E-commerce, 2. Operations of E-commerce, 3. Applications in B2C, 4. Applications in B2B, 5. E-governance : Concept & Evaluation, 6. E-commerce Business Models.

Entrepreneurship is the most important instrument of social and economic development. It is because of this reason it is remarked that developing countries are not underdeveloped but undermanaged. It is true of Japan. About a century ago Japan was considered as an underdeveloped country. Thanks to the rapid progress made by Management science, now Japan is regarded as one of the most advanced countries of the world. Increasing production and productivity is the need of the hour. These are dependent upon physical factors or natural resources of a country and its human resource. However, the resources capable of enlargement can only be human resource. All other resources stand under the laws of mechanics. They can be better utilised or worse utilised but they can never have an output greater than the sum of the inputs. Man alone of all the resources available to man, can grow and develop if properly directed and motivated. In line with this thinking, there has been a revolutionary change in management philosophy. He (man) is potentially creative, trustworthy and co-operative. He is also considered to possess the potential for growth, achievement and constructive action with others. It is the job of the management to nurture and tap employee’s productive drives. Entrepreneurship, therefore, hold the key to the economic development of a nation. It is because of this reason the U.G.C.’s Unified Syllabus has included the study of business management subject in almost every course in business and management disciplines, be it B. Com., M. Com., B.B.A. or M.B.A., C.A.C.S., C.W.A. and so on. The author has tried to explain the subject in the most simple language. Extensive use of charts, pictures and diagrams has been made to explain and illustrate the difficult concepts and Fundamentals of Entrepreneurship. Important questions asked in the examinations conducted by various universities and professional institutes have been given at the end of each chapter. The authors sincerely believe that the book will be of immense use and help the students preparing for these examinations.

1. Information Revolution and Information Technology (IT), 2. Fundamentals of Computers, 3. Computer-Based Business Applications, 4. Electronic Data Interchange (EDI), 5. The Internet and its Basic Concepts, 6. Information System Audit.