E-commerce involves a range of different computing technologies including networking, security, programming, human computer interface design and database design. This book provides a broad approach to the subject through its coverage of key technologies and discussion of how to integrate them.

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practical case studies offer a useful reference for dealing with various issues in E-commerce such as latest applications, management techniques, or psychological methods. Dr. Zheng Qin is currently Director of the E-Commerce Institute of Xi’an Jiaotong University.

A broad overview of key e-Business issues from both managerial and technical perspectives, introducing issues of marketing, human resource management, ethics, operations management, law, the e-Business environment, website design and computing.

Are you an undergraduate student pursuing BCom or BBA and looking to expand your knowledge of e-commerce? Look no further than our comprehensive textbook, written in English specifically for you! From developing a strong e-commerce strategy to mastering online retailing, this guide covers all the essential topics you need to know to succeed in the digital marketplace. With valuable insights and practical tips, this textbook will equip you with the knowledge and skills you need to thrive in this dynamic industry. Whether you're interested in launching your own online business or working for an e-commerce company, this textbook is a must-have resource. So order your copy today and take the first step towards a successful career in e-commerce!

Part of the New Perspectives Series, this text provides an excellent introduction to e-commerce. Using a case-based approach, students learn the fundamentals of e-commerce through real-life business scenarios.

This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. Electronic Commerce is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. Offers a generalist's overview of the field and its major players for people with little or no technical background Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications Projects and hands-on exercises conclude each chapter