This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as well presenting practical tools for campaign planning. Campaigns discussed include high-profile examples from companies as diverse as RSPCA, Greenpeace, Barnados and the American Cancer Society, which illustrate the theories and bring the topic to life. A truly groundbreaking analysis, this text works through the planning stages of fundraising to give readers a rounded understanding of the topic, and is essential reading for students of fundraising and non-profit professionals alike.

First Published in 1997. Routledge is an imprint of Taylor & Francis, an informa company.

"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield. As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not onlyraising funds, but also developing them effectively for increasedproductivity and profitability. Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow. Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess. "There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years. Jacket Design: Andrew Liefer

The real-world guide to successfully funding your nonprofit program The Complete Guide to Fundraising Management is the comprehensive handbook for successful fundraising, with a practical focus that applies across the nonprofit sector. With a focus on planning, self-assessment, continual improvement, and high-payoff strategies, this book provides more than just ideas—it shows you the concrete, real-world actions that make it all happen, and gives you the tools you need to bring these concepts to life. This new fourth edition features the latest information about social media campaigning, internet fundraising, crowdfunding, and more. Timelines, checklists, and forms help you streamline management tasks to focus on effective development, and updated sample reports and budget information help you begin implementing these approaches quickly. The nonprofit world is becoming increasingly competitive in terms of funding, and fundraisers are being asked to perform miracles more than ever before. This book offers a time-tested framework for fundraising success, with step-by-step guidance through the entire process from prospect to program. Understand and apply the major principles and best practices of fundraising Manage information, resources, development, and volunteers Adopt new approaches to relationship-building and prospect identification Write grants and fundraising materials that make a rock-solid case for support There is never enough funding to go around. To survive and thrive, nonprofits must revitalize interest and generate more support. Gone are the days of door-knocking and bake sales; strategy is critical, and execution must be top-notch. The Complete Guide to Fundraising Management shows you the real-world strategies that get your programs funded.

Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.

Corporate giving currently accounts for nearly 10 percent of all charitable donations nationwide, and most experts agree that the flow of corporate resources earmarked for nonprofit programs is on the rise. Yet, many fund raisers are held back from tapping this gold mine by the fear they don?t know how to "play the system" correctly. When it comes to soliciting corporate funds, even old hands at private fund raising find themselves stymied by the lack of clear-cut answers to such critical questions as: "How do I find out which companies give and how do I obtain information about them?" "Who are the funding decision makers, and how do I appeal to them and cultivate relationships with them?" "What hidden strings and pitfalls should I be aware of when soliciting corporate funds?" Successful Corporate Fund Raising provides in-depth answers to these and all your questions about finding and winning corporate funds. The distillation of Scott Sheldon?s more than two decades of experience as a corporate fund raiser, it provides a complete blueprint for developing and maintaining successful corporate fund-raising programs at nonprofits of all sizes. The book begins with an in-depth exploration of the world of contemporary corporate giving. It explains the key differences between private funding and the "strategic philanthropy" practiced by many corporations. It describes the various forms corporate giving most commonly takes, including cash, in-kind, and volunteerism. And it clearly spells out the motivations, perceptions, expectations, and conditions driving most corporate funding.The lion?s share of the book is devoted to schooling readers in effective low-cost strategies for locating, obtaining, and managing corporate resources. Organized around the five key components of a successful corporate funding initiative, it provides step-by-step guidance on how to research corporate funders, cultivate relationships with key personnel, solicit corporate resources, evaluate the efficacy of fund-raising initiatives, and manage funded programs. It also supplies a wealth of forms, questionnaires, sample letters and proposals, checklists, and other valuable tools that can easily be adapted for use in your organization. Successful Corporate Fund Raising is an indispensable working resource for all nonprofit fund raisers, development managers, agency executives, and board members. An expert?s guide to finding and winning corporate support for your nonprofit organization. This book shows fund raisers and executives at nonprofits of all sizes how to take advantage of the current corporate funding opportunities. K. Scott Sheldon provides a fresh, insider?s look at contemporary corporate giving, and he develops a complete blueprint for developing a corporate fund-raising program. Step-by-step, he walks you through the entire corporate fund-raising process and: Describes proven fund-raising strategies and techniques that can be integrated into virtually any nonprofit organization Alerts you to the common pitfalls to corporate solicitation and shows you how to avoid them Explores the impact of new technologies on corporate fund raising Details solid strategies for taking advantage of resources other than cash, including in-kind donations and volunteers Illustrates key points with fascinating and instructive real-world case studies Arms you with an array of forms, checklists, sample documents, questionnaires, and other valuable tools

Principles of Fundraising: Theory and Practice provides readers with an overview of the theory and practice of fundraising for nonprofit organizations. It approaches fundraising from a marketing position, yet incorporates concepts from the law, economics, accounting, history, sociology, psychology, theology, and ethics. While many fundraising textbooks are heavily geared toward practice, this textbook balances the approach and provides a basis for further study in the field of fundraising.