CLOSE YOUR EYES I invite you to imagine a plan for a new and better society where everything is very coherent and makes a lot of sense and nothing is confusing or awful OPEN YOUR EYES No need to imagine. Here is the plan. The plan is illustrated. The plan is quite complicated. But not too complicated. I think you will be thrilled by it. I am certain you will be thrilled by it. No need to read massive volumes or use the internet JUST READ THIS ONLY THIS

A personal message from the author: Lots of individuals in society today are feeble-minded. They don't know what the HELL is going on. Unfortunately many of these people are responsible for running THE COUNTRY. They don't know the difference between a PRECIOUS JEWEL and a piece of animal turd. Their ideas are MEANINGLESS, illustrated using RUBBISH imagery (often made by a computer). The stupid words they write are always in BAD FONTS. Yet still people HEED this nonsense. Maybe YOU are one of these people? It's alright. I am here to HELP you. I have a FULLY-COMPOSED WORLD VIEW. I have STRONG opinions about EVERYTHING. And my ideas are HAND-ILLUSTRATED and use REAL HANDWRITING that you can trust. I know exactly what's going on and am WILLING to share my thoughts with you. If you LISTEN to what I say then things will quickly improve. No more weak messages. No more bad situations. Shall we proceed?

When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing. Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is coherent action backed by an argument. For Rumelt, the heart of good strategy is insight into the hidden power in any situation, and into an appropriate response - whether launching a new product, fighting a war or putting a man on the moon. Drawing on examples of the good and the bad from across all sectors and all ages, he shows how this insight can be cultivated with a wide variety of tools that lead to better thinking and better strategy, strategy that cuts through the hype and gets results.

"How are you feeling? Are you alright? ... Don't worry. This is a self-help book. You'll feel better very soon"--From back cover.

The Chairman & CEO of OgilvyOne Worldwide and career advisor extraordinaire, Brian Fetherstonhaugh, outlines the three stages of a long, successful work life and offers guidance to plan ahead and get the most out of each phase. The world of careers is vastly different than it was just five years ago—more choices, more competition, and relentless change in how we define work-life. It can be difficult to understand our options and plan for a prosperous future. Where can you go for answers? Colleges may teach us academic and technical skills, and there are places to look for tips on how to write a resume or prep for a job interview. But is it enough? Brian Fetherstonhaugh, CEO of OgilvyOne Worldwide, understands this dilemma and how to navigate it. He believes we need more than tactics—we need robust, road-tested strategies that combine old-school wisdom with new-school context so that we can flourish in the new professional reality. In The Long View, Fetherstonhaugh shows us the three distinct but interconnected stages of a career, and how we build ‘fuel’ at every step along the way to create long-term success. The Long View teaches us new ways of finding jobs, new methods to build careers that last, and a new definition of “work” that embraces life-satisfaction and happiness. The Long View offers highly practical exercises that challenge you to rethink how to assess your skills, invest your time and expand your personal network, and provides a framework for facing tough job decisions. With insights drawn from interviews with a variety of professionals—who share both success stories and cautionary tales—The Long View will help you establish your own path for overcoming obstacles and making the best choices for a long, accomplished, and rewarding career. “THE LONG VIEW is one of the most practical and comprehensive guides to a meaningful career that I have read. Whether you are just starting your search for a job or trying to get a career back on track, start by reading The Long View.”—Tom Rath, best-selling author of ARE YOU FULLY CHARGED?, EAT, MOVE, SLEEP, and STRENGTHSFINDER 2.0 “THE LONG VIEW is the career guide you’ve been looking for—forward-thinking advice from a seasoned business leader. Brian Fetherstonhaugh offers practical exercises, useful advice—and deep insights into what a meaningful career looks and feels like.”—Susan Cain, co-founder of Quiet Revolution and New York Times bestselling author of QUIET: The Power of Introverts in a World That Can’t Stop Talking

At the crossroads of philosophy and science, the sometimes-dry topics of evolution and ecology come alive in this new collection of essays--many never before anthologized. Learn how technology may be a sort of second nature, how the systemic human fungus Candida albicans can lead to cravings for carrot cake and beer, how the presence of life may be why there's water on Earth, and many other fascinating facts. The essay "Metametazoa" presents perspectives on biology in a philosophical context, demonstrating how the intellectual librarian, pornographer, and political agitator Georges Bataille was influenced by Russian mineralogist Vladimir Vernadsky and how this led to his notion of the absence of meaning in the face of the sun--which later influenced Jacques Derrida, thereby establishing a causal chain of influence from the hard sciences to topics as abstract as deconstruction and post-modernism. In "Spirochetes Awake" the bizarre connection between syphilis and genius in the life of Friedrich Nietzsche is traced. The astonishing similarities of the Acquired-Immune-Deficiency-Syndrome symptoms with those of chronic spirochete infection, it is argued, contrast sharply with the lack of evidence that "HIV is the cause of AIDS". Throughout these readings we are dazzled by the intimacy and necessity of relationships between us and our other planetmates. In our ignorance as "civilized" people we dismiss, disdain, and deny our kinship with the only productive life forms that sustain this living planet.

The meltdown of stalwart companies from AIG to JAL to Lehman and government crises from Greece to Spain make it abundantly clear: With economic uncertainty and rapid innovation, empowered consumers and free agents, and the constant pressure to be faster, better and cheaper, the established wisdom on strategic planning works no more. Once hailed as “brilliant” by experts, it is the very approach that got so many companies into the mess in the first place. This path-breaking book shows how successful organizations of all stripes transformed their strategy paradigm based on Strategy-In-Action and the power of human capital: standing in the future, listening for vital intelligence in far-flung locations, giving voice to dissenting views, maximizing ownership by stakeholders, especially implementers, getting quick wins and screening out losers quickly in the action. Above all, successful companies of all sizes have ended the long-standing divorce of strategy—hatched by a select few behind closed doors—from action, the supreme test of strategy. Dr. Thomas D. Zweifel, strategy and performance expert, gamechanger and author of seven leadership books such as "Communicate or Die," "Culture Clash 2," "Leadership in 100 Days" and the award-winning "The Rabbi and the CEO," has teamed up with Edward J. Borey, CEO, corporate strategist and turnaround guru. Together, they bring to bear their combined half-century experience in innovating strategy design and execution at Fortune 500, midsize enterprises and startups as well as large public-sector and UN agencies. The result: a turn-key methodology for senior managers who need adaptive and people-centered strategy that yields quick wins and stands the test of time.