"A treasury of timeless styles features colorful ads from a bygone era"--P. [4] of cover.

This comprehensive volume contains all the essentials for creating ads with a retro look and feel. Drawn from typographic sourcebooks as well as sign-painting manuals of the early 20th century, the contents include a wealth of borders, frames, images, and typographic elements for re-creating authentic styles of the 1890s–1920s.

Hundreds of winsome, full-color illustrations — all from rare vintage publications — include images of jolly old St. Nicholas, evergreen wreaths and garlands, exuberant children playing with holiday gifts, and much more. The collection features 362 festive designs, ideal for use in ads, personalized greeting cards, giftwrap, and other print projects.

How did the advertisers of the past sell magnetic corsets, carbolic smoke balls or even the first televisions? Which celebrities endorsed products? How did innovations in printing techniques and packaging design play a part in the evolution of advertising? And what can these items tell us about transport, war, politics and even the royal family?'Vintage Advertising: An A to Z' takes a fresh look at historical advertising through a series of thematic and chronological juxtapositions. Richly illustrated from the John Johnson Collection of Printed Ephemera at the Bodleian Library, this book features a range of topics from Art to Zeitgeist, showcasing how nineteenth- and early twentieth-century advertisements often capture the spirit of their age and can be rich repositories of information about our past.

A history of printed cosmetics advertising throughout the 20th-century, this study charts the growth of mass-circulation magazines and how they led to a huge increase in advertising space and, by beginning of the 21st century, had to compete with those in other media such as television and the internet. Showing how advertising became the engine of capitalism that directed political destinies and even influenced international conflicts and military victories by means of propaganda, this references pays special attention to the ways in which the cosmetic advertising industry became a dominant driving force in Western culture. Eighty beautiful, full color reproductions of ads, taken from the Library of Historic Advertising, are also included in this fascinating look at the history of how cosmetics have been sold.

Coachmen Danced [nineteenth-century coach parades} by KEN WHEELING Remembering the Great War [a 2014 reenactment & parade featuring horse- and dog-drawn artillery and vehicles} by STEPHAN BROECKX Paul Sorg: The "Other" Coachman (the story of his life and his coaches} by RANDY SOLLE

Selected for its visual impact and ease of use, this outstanding collection of wood engravings presents over 1,000 species of animals in extremely lifelike poses. Includes mammals, birds, reptiles, amphibians, fish, insects, and other invertebrates.