T. Marshall Hahn, Jr., became president of Virginia Polytechnic Institute in 1962. By the time he left twelve years later, the school had become auniversity. No longer a small military school that emphasized agriculture and engineering for white male undergraduates, Virginia Technical Institute and State University had become a multiracial, coeducational research university with a thriving college of arts and sciences as well as burgeoning graduate programs.Bringing together the biography of a man and the history of an institution through a dozen years of transformation, Strother and Wellenstein discuss the school's tremendous growth in sheer numbers of faculty and students, the increased enrollment of female and non-white students, and the increased emphasis on intercollegiate athletics. From VPI to State University is the story of the transformation of public higher education in the United States -- especially in the South -- in the 1960s. Much of the book relies on the recollections of the people who -- as faculty, administrators, or other leaders -- experienced, even brought about, the changes chronicled in these pages.Warren H. Strother worked with Marshall Hahn for ten years while Hahn transformed VPI into a university. A South Carolina native, Strother grew up in Virginia and earned his bachelor's and master's degrees in Journalism from Northwest University. After twelve years as a journalist he worked at Virginia Tech from 1964 to 1990.

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.