The first in-depth analysis of the link between politicians' behavior and opinion polls. Exploring political action within a broad historical context, the book develops a theory to show how the behavior of politicians, and the unfolding of political change, have been irrevocably altered since the advent of opinion polling in the 1930s.

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking at the extent to which the media, through their use of opinion polls, both reflect and shape public opinion, it brings together a team of leading scholars and analyzes theoretical and methodological approaches to the media and their use of opinion polls. The contributors explore how the media use opinion polls in a range of countries across the world, and analyze the effects and uses of opinion polls by the public as well as political actors.

This book will offer a unique approach to the Year of Intelligence, the sixteen-month period between January 1975 and April 1976 that saw the innermost secrets of various US intelligence agencies laid bare before the world. After allegations of intelligence abuses were made in the press, Congress investigated and revealed numerous cases of unwarranted and unconstitutional activity conducted by a number of intelligence agencies. Chief among the investigations was the Senate enquiry, popularly known as the Church Committee after its chairman, Senator Frank Church of Idaho. This study’s objective is to examine the relationship between national security policy and public opinion using extensive archival evidence, including previously unidentified indicators of public opinion. This monograph makes an important contribution to the historiography of the Church Committee, of public opinion, and of national security policy. The research contributes to the debate on the effectiveness of the Church Committee by challenging the conclusions within the established historiography of the limited impact of the committee’s quest for reform. Furthermore, it widens the very limited scholarship that engages with public opinion’s effect on national security policy. And the project also indicates to policymakers the lessons that can be learnt from the case study, principally, that public opinion is a vital ingredient in the decision making process of successful national security policy.

Through his experiences aiding world leaders in pushing their domestic and international policies, Greenberg offers an insightful examination of leadership, democracy, and the bridge between candidate and constituency.

Survey Methodology is becoming a more structured field of research, deserving of more and more academic attention. The SAGE Handbook of Survey Methodology explores both the increasingly scientific endeavour of surveys and their growing complexity, as different data collection modes and information sources are combined. The handbook takes a global approach, with a team of international experts looking at local and national specificities, as well as problems of cross-national, comparative survey research. The chapters are organized into seven major sections, each of which represents a stage in the survey life-cycle: Surveys and Societies Planning a Survey Measurement Sampling Data Collection Preparing Data for Use Assessing and Improving Data Quality The SAGE Handbook of Survey Methodology is a landmark and essential tool for any scholar within the social sciences.

In Public Opinion: Democratic Ideals, Democratic Practice, Fourth Edition, Clawson and Oxley link the enduring normative questions of democratic theory to existing empirical research on public opinion. Organized around a series of questions—In a democratic society, what should be the relationship between citizens and their government? Are citizens’ opinions pliable? Are they knowledgeable, attentive, and informed?—the text explores the tension between ideals and their practice. Each chapter focuses on exemplary studies, explaining not only the conclusion of the research, but how it was conducted, so students gain a richer understanding of the research process and see methods applied in context.

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opinion data are collected, how they are used, and the role they play in the U.S. political system. Bardes and Oldendick introduce students to the history of polling and explain the factors a good consumer of polls should know in order to evaluate public opinion data. Public Opinion: Measuring the American Mind is the only text to devote significant space to the history.