Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.

From a late-night snack to a cold beer, there’s nothing that whets the appetite quite like the suctioning sound of a refrigerator being opened. In the early 1930s fewer than ten percent of US households had a mechanical refrigerator, but today they are nearly universal, the primary means by which we keep our food and drink fresh. Yet, for as ubiquitous as refrigerators are, most of us take them for granted, letting them blend into the background of our kitchens, basements, garages, and all the other places where they seem so perfectly convenient. In this book, Helen Peavitt amplifies the hum of the refrigerator in technological history, showing us just how it became such an essential appliance. Peavitt takes us to the early closets, cabinets, and boxes into which we first started packing ice and the various things we were trying to keep cool. From there she charts the development of mechanical and chemical technologies that have led to modern-day refrigeration on both industrial and domestic scales, showing how these technologies have created a completely new method of preserving and transporting perishable goods, having a profound impact on society from the nineteenth century and on. She explores the ways the marketing of refrigerators have expressed and influenced our notions of domestic life, and she looks at how refrigeration has altered the agriculture and food industries as well as our own appetites. Strikingly illustrated, this book offers an informative and entertaining history of an object that has radically changed—in a little over one hundred years—one of the most important things we do: eat.

The kitchen as political symbol and material reality in the cold war years. Richard Nixon and Nikita Khrushchev's famous “kitchen debate” in 1958 involved more than the virtues of American appliances. Both Nixon and Khrushchev recognized the political symbolism of the modern kitchen; the kind of technological innovation represented in this everyday context spoke to the political system that produced it. The kitchen connects the “big” politics of politicians and statesmen to the “small” politics of users and interest groups. Cold War Kitchen looks at the kitchen as material object and symbol, considering the politics and the practices of one of the most famous technological icons of the twentieth century. Defining the kitchen as a complex technological artifact as important as computers, cars, and nuclear missiles, the book examines the ways in which a range of social actors in Europe shaped the kitchen as both ideological construct and material practice. These actors—from manufacturers and modernist architects to housing reformers and feminists—constructed and domesticated the technological innovations of the postwar kitchen. The home became a “mediation junction” in which women users and others felt free to advise producers from the consumer's point of view. In essays illustrated by striking period photographs, the contributors to Cold War Kitchen consider such topics as Soviet consumers' ambivalent responses to the American dream kitchen argued over by Nixon and Khrushchev; the Frankfurter Küche, a European modernist kitchen of the interwar period (and its export to Turkey when its designer fled the Nazis); and the British state-subsidized kitchen design so innovative that it was mistaken for a luxury American product. The concluding essays challenge the received wisdom of past interpretations of the kitchen debate.

In popular memory the repeal of US Prohibition in 1933 signaled alcohol's decisive triumph in a decades-long culture war. But as Lisa Jacobson reveals, alcohol's respectability and mass market success were neither sudden nor assured. It took a world war and a battalion of public relations experts and tastemakers to transform wine, beer, and whiskey into emblems of the American good life. Alcohol producers and their allies--a group that included scientists, trade associations, restaurateurs, home economists, cookbook authors, and New Deal planners--powered a publicity machine that linked alcohol to wartime food crusades and new ideas about the place of pleasure in modern American life. In this deeply researched and engagingly written book, Jacobson shows how the yearnings of ordinary consumers and military personnel shaped alcohol's cultural reinvention and put intoxicating pleasures at the center of broader debates about the rights and obligations of citizens.

Cars, single-family houses, fallout shelters, air-conditioned malls—these are only some of the many interiors making up the landscape of American suburbia. Indoor America explores the history of suburbanization through the emergence of such spaces in the postwar years, examining their design, use, and representation. By drawing on a wealth of examples ranging from the built environment to popular culture and film, Andrea Vesentini shows how suburban interiors were devised as a continuous cultural landscape of interconnected and self-sufficient escape capsules. The relocation of most everyday practices into indoor spaces has often been overlooked by suburban historiography; Indoor America uncovers this latent history and contrasts it with the dominant reading of suburbanization as pursuit of open space. Americans did not just flee the city by getting out of it—they did so also by getting inside. Vesentini chronicles this inner-directed flight by describing three separate stages. The encapsulation of the automobile fostered the nuclear segregation of the family from the social fabric and served as a blueprint for all other interiors. Introverted design increasingly turned the focus of the house inward. Finally, through interiorization, the exterior was incorporated into the all-encompassing interior landscape of enclosed malls and projects for indoor cities. In a journey that features tailfin cars and World’s Fair model homes, Richard Neutra’s glass walls and sitcom picture windows, Victor Gruen’s Southdale Center and the Minnesota Experimental City, Indoor America takes the reader into the heart and viscera of America’s urban sprawl.

From submarines to the suburbs—the remaking of Pittsburgh during the Cold War During the early Cold War, research facilities became ubiquitous features of suburbs across the United States. Pittsburgh’s eastern and southern suburbs hosted a constellation of such facilities that became the world’s leading center for the development of nuclear reactors for naval vessels and power plants. The segregated communities that surrounded these laboratories housed one of the largest concentrations of nuclear engineers and scientists on earth. In Nuclear Suburbs, Patrick Vitale uncovers how the suburbs shaped the everyday lives of these technology workers. Using oral histories, Vitale follows nuclear engineers and scientists throughout and beyond the Pittsburgh region to understand how the politics of technoscience and the Cold War were embedded in daily life. At the same time that research facilities moved to Pittsburgh’s suburbs, a coalition of business and political elites began an aggressive effort, called the Pittsburgh Renaissance, to renew the region. For Pittsburgh’s elite, laboratories and researchers became important symbols of the new Pittsburgh and its postindustrial economy. Nuclear Suburbs exposes how this coalition enrolled technology workers as allies in their remaking of the city. Offering lessons for the present day, Nuclear Suburbs shows how race, class, gender, and the production of urban and suburban space are fundamental to technoscientific networks, and explains how the “renewal” of industrial regions into centers of the tech economy is rooted in violence and injustice.