Beyond Prime Time brings together established television scholars writing new chapters in their areas of expertise that reconsider how programming forms other than prime-time series have been affected by the wide-ranging industrial changes instituted over the past twenty years. The chapters explore the relationship between textual and industrial changes in particular forms such as news, talk, sports, soap operas, syndication, children’s programming, made-for-television movies, public broadcasting, and local programming.

The Dynasty Years documents and analyses in detail 'the Dynasty phenomenon', the hotly debated success of the Hollywood-made 'Rolls Royce of a primetime soap' which heralded a profound transformation of European television. From the operatic camp of Krystle and Alexis' fight in the lilypond or the Moldavian wedding massacre to the unprecedented gay sub-plot, Dynasty represented, in the words of co-producer Esther Shapiro, "the ultimate dollhouse fantasy for middle-aged women". Using evidence from audience survey results, newspaper and magazine clippings and letters to broadcasters and drawing on semiotics, psychoanalysis, feminism and critical social theories, Jostein Gripsrud examines every aspect of Dynasty's production, reception and context. The result is a groundbreaking critical study. Jostein Gripsrud offers a theoretical but empirically grounded critique of many central positions in media studies, including notions of 'audience resistance' and the 'sovereign' audience and its freedom in meaning-making, arguing against what he perceives as the uncritical celebrations of the soap-opera genre in much contemporary media criticism.

Television history was made on April 30, 1997, when comedian Ellen DeGeneres and her sitcom alter-ego Ellen Morgan, “came out” to her close friends and 36 million viewers. This groundbreaking episode represented a significant milestone in Amerian television. For the first time, a TV series centered around a lesbian character who was portrayed by an openly gay actor. The millions of viewers who tuned in that historic night were witnesses to a new era in television. The Prime Time Closet offers an entertaining and in-depth glimpse into homosexuality on television from the 1950s through today. Divided into four sections, each devoted to a major television genre, this unique book explores how gay men and lesbians have been depicted in over three hundred television episodes and made-for-TV films. These include medical series, police/detective shows, situation comedies and TV dramas. The Prime Time Closet also reveals how television's treatement of homosexuality has reflected and reinforced society's ignorance about and fear of gay men and lesbians. At the same time, it celebrates programs like Ellen and Will & Grace that have broken new ground in their sensitive and enlightened approach to homosexuality and gay-related themes. This book is witty and insightful, accessible and illuminating, a look into what has become an integral part of American media culture.

Potboilers looks at the many forms of popular narrative - in print, film and TV. It considers the ways in they have been analysed in literary criticism, sociology, communications, media and cultural studies. The book introduces and summarizes two decades of debate about mass-produced fictions and their position within popular culture. It assesses the methods that have been used in these debates, focussing both on narrative analysis and the communications process. It explores generic conventions, the role of commercial strategies, and the nature of the audience with reference to crime fiction, soap opera, romance and TV sitcom. Distinctions between `high' and `low' culture have relegated many popular forms to the trash-can of `great' literature. This book takes stock of the methods and concepts used to analyse popular culture and argues for a non-elitist approach to the study of literature, film and television.

From the mid-90s to the present, television drama with religious content has come to reflect the growing cultural divide between white middle-America and concentrated urban elites. As author Charlotte E. Howell argues in this book, by 2016, television narratives of white Christianity had become entirely disconnected from the religion they were meant to represent. Programming labeled "family-friendly" became a euphemism for white, middlebrow America, and developing audience niches became increasingly significant to serial dramatic television. Utilizing original case studies and interviews, Divine Programming investigates the development, writing, producing, marketing, and positioning of key series including 7th Heaven, Friday Night Lights, Rectify, Supernatural, Jane the Virgin, Daredevil, and Preacher. As this book shows, there has historically been a deep ambivalence among television production cultures regarding religion and Christianity more specifically. It illustrates how middle-American television audiences lost significance within the Hollywood television industry and how this in turn has informed and continues to inform television programming on a larger scale. In recent years, upscale audience niches have aligned with the perceived tastes of affluent, educated, multicultural, and-importantly-secular elites. As a result, the televised representation of white Christianity had to be othered, and shifted into the unreality of fantastic genres to appeal to niche audiences. To examine this effect, Howell looks at religious representation through four approaches - establishment, distancing, displacement, and use - and looks at series across a variety of genres and outlets in order to provied varied analyses of each theme.