Election financing, freebies and welfare schemes, when prefaced with the democratic structure incorporated in our Constitution and the democratic way of functioning that have taken away the credentials of democracy and seem to blur the democratic system and the underlying spirit. We have made hundreds of laws, rules, regulations, schemes, guidelines but failed to appreciate the fact that without fairness and somewhat seeming transparency in the framework of the democracy we have been following for the last seventy-two years or so which is like painting one’s own face with different colors to evade identification of the flow of funds in the election financing besides those official permitted by the Government of India. Freebies born thereafter as a kin of the election financing now reached a stage where there is a storm brewing. This erodes our performance and achievements with democracy as our base of governance.

We are dealing with a new political form of society whose specificity comes from the articulation between two different traditions. On one side we have the liberal tradition constituted by the rule of law, the defence of human rights and the respect of individual liberty; on the other the democratic tradition whose main ideas are those of equa identity between governing and governed and popular sovereignty. There is no necessary relation between those two distinct traditions but only a contingent historical articulation....Let's not forget that, while we tend today to take the link between liberalism and democracy for granted, their union, far from being a smooth process, was the result of bitter struggles. — Mouffe, The Democratic Paradox. The Unity in Diversity is based on multi wheel and not on mono wheel system. Truth has one face while the untruth has many faces. Truth does not seek for any excuse while the untruth always searches for an excuse. Truth cannot be divided; it is the same for one and all. There has been a growing paradoxical environment in the country not genuinely but due to lack of reasoning and reconciliation which are the offshoots of ego, misunderstanding and confrontation. Today, paradoxes in our democracy are multiplying manifold. Time, we need to take them seriously, search for solutions. These paradoxes include Diversity & Division, Fundamental Duties, Governance and Citizens Moral Values and Human Development. I have analysed them in depth and endeavoured to show their patenting effects in the democratic functioning driving towards haywire and disorderliness. This is setting a negative concept for the future generations, the responsibility for that rests on the present generation.

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

India is moving towards becoming an intelligent and industrious nation in the world but unmoving in its installing pillars, political stability and communal conflagration. Every citizen’s welfare is the only way to make the nation great. A nation is built not by one Faith but by all the Faiths together as an integral part of the Nation. On 15th August 2022, we celebrated 75th Year of our Independence that looked decorative than democratic. Former is showmanship and latter is workmanship. Nation’s wealth should make all the sectors healthy. The Constitution defines Constituents or Organs but not the Pillars or the making up the Gaps. The Gaps which our Constitution makers left open was to test the sensibility, prudence and wisdom of the generations to come. The Gaps have the strength to generate orderliness in the democracy. Their ignorance or indifference masked the working of democracy.

Systematically examines, across all 27 EU Member States, how organised crime uses corruption as a tool. The study is based on more than 150 interviews with corruption specialists and more than 120 statistical and survey indicators on corruption and organised crime. The study focuses on how organised and white collar criminals use corruption to target public institutions (politicians, police, judiciary, and customs), as well as how it is used for the operation of key criminal markets (cigarettes, drugs, prostitution, car-theft, and extortion-racketeering). The study also examines how private sector company employees are corrupted by organised criminals. Although the study does not map the specifics of how corruption is used in each EU Member State, six in-depth studies (on Bulgaria, France, Greece, Italy, Netherlands, and Spain) provide a more in-depth look in the situation in these countries.

Western policymakers, political activists and academics alike see patronage as the chief enemy of open, democratic societies. Patronage, for them, is a corrupting force, a hallmark of failed and failing states, and the obverse of everything that good, modern governance ought to be. South Asia poses a frontal challenge for this consensus. Here the world's most populous, pluralist and animated democracy is also a hotbed of corruption with persistently startling levels of inequality. Patronage as Politics in South Asia confronts this paradox with calm erudition: sixteen essays by anthropologists, historians and political scientists show, from a wide range of cultural and historical angles, that in South Asia patronage is no feudal residue or retrograde political pressure, but a political form vital in its own right. This volume suggests that patronage is no foe to South Asia's burgeoning democratic cultures, but may in fact be their main driving force.