RESEARCH – RICERCA 1616-2016 Four hundred years that may reveal more surprises Matteo Martini, Fabrizio Fontana Towards a domain model for integrating competence frameworks into learning platforms Matthias Then, Benjamin Wallenborn, Michael Fuchs, Matthias Hemmje A framework for data collection, analysis and evaluation of the relationship between students' computer interaction and course grades in laboratory courses Mustafa Coskun, Meltem Özturan APPLICATIONS – APPLICAZIONI The Academica E-Course: an example of good practice to train e-learning new users Arturo Lavalle, Matteo Martini, Michela Tramonti Smartphone based laboratories: a case study to measure friction coefficients Matteo Martini, Giuseppe Pileggi, Bruno Ponzio HIGHLIGHT – PROSPETTIVE The XII International GUIDE Conference Orlando, 15-17 February, 2017 Seizing the opportunities of the Industry 4.0 to invest in the future: the Career Day at Marconi University Susanna Correnti, Arturo Lavalle Marconi Industry 4.0: training lab Alessandra Pieroni Crisis of traditional concepts in the various law disciplines Study Seminar, Rome, 7 April, 2016 - Department of Juridical and Political Sciences, Università degli Studi Guglielmo Marconi CONTRIBUTORS GENERAL INDICATIONS FOR THE AUTHORS

RESEARCH – RICERCA Detection of B-Mode polarization at degree angular scales by BICEP2 BICEP2 Collaboration Medium of natural phenomena Branko Miškovic Bridging differing perspectives on technological platforms: toward an integrative framework Annabelle Gawer Quality experiences of inquiry in blended contexts: university student approaches to inquiry, technologies, and conceptions of learning Robert A. Ellis A game theory based strategy for reducing energy consumption in cognitive WSN Elena Romero, Javier Blesa, Alvaro Araujo, Octavio Nieto-Taladriz APPLICATIONS – APPLICAZIONI Ghosts, stars, and learning online: Analysis of interaction patterns in student online discussions Debbie Samuels-Peretz Increasing quality in large scale university courses: e-flashcards as an approach to support active learning and individual facilitation Inga Saatz, Andrea Kienle A Multiclass-based classification strategy for rethorical sentence categorization from scientific papers Dwi H. Widyantoro, Masayu L. Khodra, Bambang Riyanto, Aminudin Aziz Private label electrical goods and Indian consumers Rahoul Gupta HIGHLIGHT – PROSPETTIVE The Collaboration between Unimarconi and ENEA: multidisciplinary aspects Paola Giardullo, Ilaria De Stefano, Mariateresa Mancuso, Simonetta Pazzaglia, Anna Saran GUIDE Association: Conferences results and new projects Laura Ricci, Alfredo Trovato Digital Universities: International Best Practices and Applications CONTRIBUTORS GENERAL INDICATIONS FOR THE AUTHORS

Index - Indice OPENING SESSION Welcome address Alessandra Briganti Universities: the twin challenges of fiscal austerity and technological change Rainer Masera The impact of the crisis on the structure of higher education systems Andrea Gentile Adoption of good practices in bad economic times: support of workplace learning of electronics engineering students through social web George Liodakis, Ioannis O. Vardiambasis, Nikos Lymberakis, Ioannis A. Kaliakatsosa MOOCS: A REVOLUTION IN THE MAKING How MOOCs present massive opportunities for research on learning Gary W. Matkin MODERNIZING NATIONAL AND REGIONAL POLICY FRAMEWORKS Analytical study on online communication tools within e-learning systems Mohammad Khair Abu Qdais, Jehad Al-Sadi Beyond the tipping point: American higher education in transition Craig D. Swenson PEDAGOGICAL INNOVATION IN COURSE DESIGN AND DELIVERY Mobile MBA: Attempting to improve learning outcomes and reduce length of studies through an integrative approach Wolfram Behm Teaching algorithm in adaptive e-learning Blanka Czeczotkova, Tatiana Prextová Digital video, presence and pedagogy Patrick Carmichael Ontology based learner-centered smart e-learning system Yeong-Tae Song, Kyungeun Park, Yongik Yoon HIGHER EDUCATION IN A TIME OF ECONOMIC CRISIS UCD Flexible third level education for unemployed in a time of economic crisis Eleni Mangina, Paul Evans, Lorraine McGinty Individualisation and diversification of higher education systems for mastering the challenges of the critical issues of the globalization Helge Gerischer, Christian-Andreas Schumann, Claudia Tittmann, Jana Weber, Feng Xiaoo Challenging the firewalls of the mind: opportunities for universities to overcome the constraints of austerity Charlotte Fregona AUGMENTED REALITY APPLICATIONS: ENGAGING MINDS Antigravitational rotate live-scene as tridimensional, multiagent and cognitive educational space Maria D'Ambrosio SOCIAL IMPLICATIONS OF DISTANCE LEARNING Mentoring teaching skills within the context of open distance learning Hettie Van Der Merwe SOCIAL NETWORKING TOOLS FOR DISTANCE LEARNING: WORTHWHILE OR WORTH FORGETTING? Using a social computing platform to train cultural mediators Achilles Kameas The implementation framework of social media for distance learners in Africa Nazarene University Mary Ooko, Collins Oduor THE IMPORTANCE OF IMPROVING QUALITY WHILST REDUCING COSTS Quality in online education: using a formal quality model Robert W. Robertson Quality Assurance in times of crisis: example of Croatian Agency for Science and Higher Education Jasmina Havranek, Sandra Bezjak OPEN EDUCATIONAL RESOURCES AS TOOL TO EQUALIZE ACCESS TO KNOWLEDGE Open education: commercial or social model Sergio Martinez Martinez MODERNIZING NATIONAL AND REGIONAL POLICY FRAMEWORK Competency-based education: leveraging educational technology to support emerging economic demands Margaret Korosec, Paul Bacsich CONCLUSIONS GUIDE towards the future Laura Ricci CONTRIBUTORS GENERAL INDICATIONS FOR THE AUTHORS

This volume investigates a number of issues needed to develop a modular, effective, versatile, cost effective, pedagogically-embedded, user-friendly, and sustainable online laboratory system that can deliver its true potential in the national and global arenas. This allows individual researchers to develop their own modular systems with a level of creativity and innovation while at the same time ensuring continuing growth by separating the responsibility for creating online laboratories from the responsibility for overseeing the students who use them. The volume first introduces the reader to several system architectures that have proven successful in many online laboratory settings. The following chapters then describe real-life experiences in the area of online laboratories from both technological and educational points of view. The volume further collects experiences and evidence on the effective use of online labs in the context of a diversity of pedagogical issues. It also illustrates successful online laboratories to highlight best practices as case studies and describes the technological design strategies, implementation details, and classroom activities as well as learning from these developments. Finally the volume describes the creation and deployment of commercial products, tools and services for online laboratory development. It also provides an idea about the developments that are on the horizon to support this area.

Bridget Somekh draws on her experience of researching the introduction of ICT into education to look at ICT development over the last twenty years. The book provides a fascinating, in-depth analysis of the nature of learning, ICT pedagogies and the processes of change for teachers, schools and education systems. It covers the key issues relating to the innovation of ICT that have arisen over this period, including: the process of change educational vision for ICT teacher motivation and engagement the phenomenon of ‘fit’ to existing practices systemic constraints policy and evaluation of its implementation students’ motivation and engagement the penetration of ICT into the home online learning and the ‘disembodied’ teacher.

Quality in e-learning is connected to innovation, both in the human resources and technological-didactics fields. The evolution of didactics material and teaching methodology must follow the rhythm to which technological tools, students' background and cognitive models change and evolve, always remembering the basic principles of traditional pedagogy. Innovation is considered as the propulsive element determining the structure and the success of the eLearning model itself and from this perspective it is fundamental to re-think the university model, paying more attention to the influence of social and technological changes on the didactic processes. The present volume,"E-Learning Quality Assurance:A Multi-Perspective Approach", has been conceived in the frame of a wide reflection about quality assurance in e-learning, in the context of institutionalmanagement and organization and services and contents production. All the articles included are the expression and testimony of the experiences of professionals and experts in the field and of particular institutional realities shaped on the basis of national and local standards. All the cases described represent the global effort in trying to propose different interpretations of the concept of quality and to find useful solutions to achieve it.

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.