Toma scores with a balanced look at the use of athletic programs as a tool in "branding" universities and in building community spirit, support, and identity both on campus and off. 11 photos.

The rise of the crimson and gray. In 1987, Dennis Erickson arrived in Pullman, Washington to take over the struggling Washington State University football program. Under his leadership, the Cougars ended 1988 with a 9-3 record and a victory in the Aloha Bowl. In just two years, the team had transformed, and Erickson's lifelong friend, Mike Price, took over in 1989 to build on that legacy. By the end of Price's tenure, WSU had appeared in five bowl games including two Rose Bowls, eclipsing the four bowl games in the entire program's history. The coaches also produced a number of high-profile NFL quarterbacks, including Drew Bledsoe and Ryan Leaf. Join author Ben Donahue as he explores how the Washington State University Cougars went from doormats to perpetual contenders.

Early volumes consisted of rules with a separate publication for text. Later volumes consist of text and rules.

'At last, the definitive guide to football phraseology across the world... Sparky and very funny' – Paul Hayward 'A reminder that there are few better means of celebrating both our differences and similarities than the game of football' – The Guardian A new edition of an expertly compiled and utterly fascinating compendium of the weird and wonderful words and phrases used to describe football around the world. In this revised glossary of football words and phrases, discover the rich, quirky and joyously creative global language used by fans, commentators and players. From placing a shot 'where the owl sleeps' in Brazil, to what it means to use your 'chocolate leg' in the Netherlands, via 'Anglican' – a phrase adopted by Czechs to describe a disputed goal – and the now ubiquitous 'it's coming home', this comprehensively researched book entertains and informs in equal measure. Discover why a 'café crème' is more than a classic bistro order, what it means when an Indian coach uses his 'brain weapon' and why Dundee United supporters should keep their heads down in Nigeria. With over 750 terms from 89 countries (including 29 ways to describe a nutmeg), this is the definitive guide to the global language of football.

As football clubs have become luxury investments, their decisions increasingly mirror those of any other business organisation. Football supporters have been encouraged to express their club loyalty by ‘thinking business’ - acting as consumers and generating money deemed necessary for their clubs to compete at the highest levels. In critical studies, supporters have been portrayed as passive or reluctant consumers who, imprisoned by enduring club loyalties, embody a fatalistic attitude to their own exploitation. As this book aims to show, however, such expressions of loyalty are far from hegemonic and often interface haphazardly with traditional ideas about what constitutes the ‘loyal fan’. While there is little doubt that professional football is experiencing commodification, the reality is that football clubs are not simply businesses, nor can they ever aspire to be organisations driven solely by expanding or protecting economic value. Rather, clubs hover uncertainly between being businesses and community assets. Football Supporters and the Commercialisation of Football explores the implications of this uncertainty for understanding supporter resistance to, and compromise with, commodification. Every club and its supporters exist in their own unique national and local contexts. In this respect, this book offers a Euro-wide comparison of supporter reactions to commercialisation and provides unique insight into how football supporters actively mediate regional, local and national contexts, as they intersect with the universalistic presumptions of commerce. This book was previously published as a special issue of Soccer and Society.