Folklore. Washington Irving and Mark Twain used it in their fiction; Sigmund Freud and William James incorporated it into their work; Henry Ford and Franklin Roosevelt promoted it. Their efforts were set against the background of folklorists who brought collections of traditional tales, songs, and crafts to the attention of a modernizing society. The ideas of these folklorists influenced how Americans thought about the character of their society and the directions it was taking. Here for the first time is a history of American folkloristic ideas and the figures who shaped them. Simon Bronner puts these ideas in cultural context, showing the interconnection of folklore studies with historical events, social changes, and intellectual movements. He follows the beginnings of American folklore studies in the antiquarian literature of the 1830s through the rise of folklore societies in the 1880s to the emergence of an independent discipline in the 1950s. In this progression, Bronner identifies several major themes tying folklore studies to intellectual history: first, the unearthing of a hidden, usable past; second, the charting of time and space; and third, the structuring of communication. More than a chronological or biographical history, this book is an interpretation of folkloristic ideas and their relationship to American society.

Ian McKay shows how the tourism industry & cultural producers have manipulated the cultural identity of Nova Scotia to project traditional folk values. He offers analysis of the infusion of folk ideology into the art & literature of the region, & the use of the idea of the 'simple life' in tourism promotion.

The popular conception of Nova Scotians as a pure, simple, idyllic people is false, argues Ian McKay. In The Quest of the Folk he shows how the province's tourism industry and cultural producers manipulated and refashioned the cultural identity of the region and its people to project traditional folk values. McKay offers an in-depth analysis of the infusion of a folk ideology into the art and literature of the region and the use of the idea of the "Simple Life" in tourism promotion. He examines how Nova Scotia's cultural history was rewritten to erase evidence of an urban, capitalist society, class and ethnic differences, and women's emancipation. In doing so he sheds new light on the roles of Helen Creighton, the Maritime region's most famous folklorist, and Mary Black, an influential handicrafts revivalist, in creating this false identity.

Despite predictions that commercial mass culture would displace customs of the past, traditions firmly abound, often characterized as folklore. In The Practice of Folklore: Essays toward a Theory of Tradition, author Simon J. Bronner works with theories of cultural practice to explain the social and psychological need for tradition in everyday life. Bronner proposes a distinctive “praxic” perspective that will answer the pressing philosophical as well as psychological question of why people enjoy repeating themselves. The significance of the keyword practice, he asserts, is the embodiment of a tension between repetition and variation in human behavior. Thinking with practice, particularly in a digital world, forces redefinitions of folklore and a reorientation toward interpreting everyday life. More than performance or enactment in social theory, practice connects localized culture with the vernacular idea that “this is the way we do things around here.” Practice refers to the way those things are analyzed as part of, rather than apart from, theory, thus inviting the study of studying. “The way we do things” invokes the social basis of “doing” in practice as cultural and instrumental. Building on previous studies of tradition in relation to creativity, Bronner presents an overview of practice theory and the ways it might be used in folklore and folklife studies. Demonstrating the application of this theory in folkloristic studies, Bronner offers four provocative case studies of psychocultural meanings that arise from traditional frames of action and address issues of our times: referring to the boogieman; connecting “wild child” beliefs to school shootings; deciphering the offensive chants of sports fans; and explicating male bravado in bawdy singing. Turning his analysis to the analysts of tradition, Bronner uses practice theory to evaluate the agenda of folklorists in shaping perceptions of tradition-centered “folk societies” such as the Amish. He further unpacks the culturally based rationale of public folklore programming. He interprets the evolving idea of folk museums in a digital world and assesses how the folklorists' terms and actions affect how people think about tradition.