Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.

You have just been asked to run a focus group, but you don't know where to start. How do you get the right mix of people together? How many people should be in your group? What kind of questions should you ask? How do you phrase them? What do you do with the information you've gathered? How do you put it all together in one cohesive report? These are but a few of the issues that are covered in The Focus Group Kit. The kit provides you with all you'll need to know to run a successful focus group, from the initial planning stages to asking questions, from moderating to the final analyzing and reporting of your research.

Volume 5 of the Focus Group Kit is absolutely essential for those who need to teach others how to conduct focus group interviews, particularly non-researchers within a community. The book includes countless tips, advice and exercises.

The Focus Group Guide book is part of the six-volume Focus Group Kit, which offers the information needed to conduct a state-of-the-art focus group, from the initial planning stages through to analysing and reporting the data.

David L Morgan covers the wide range of practical tasks required in the course of a research project when using focus groups. Throughout, Planning Focus Groups emphasizes the clarifying purposes of the research project in order to collect data that meet the goals. The author extensively and concisely covers the basic decisions that are necessary to plan a research project using focus groups, such as who should be in the groups, the total number of groups, their size and much more. This volume also features a detailed discussion of personnel and budgets. Among the other topics covered are recruitment, selecting locations, and recording and managing data. Practical material includes checklists and recruitment tools.