Thriving stand-up comic and actress Yvonne Orji—best known as Issa Rae's BFF on the HBO series, Insecure—shares the secrets to living the life of your dreams. Yvonne Orji has never shied away from being unapologetically herself, and that includes being outspoken about her faith. Known for interpreting Biblical stories and metaphors to fit current times, her humorous and accessible approach to faith leaves even non-believers inspired and wanting more. The way Yvonne sees it, God is a Sovereign Prankster, punking folks long before Ashton Kutcher made it cool. When she meditates on her own life—complete with unforeseen blessings and unanticipated roadblocks—she realizes it’s one big testimony to how God tricked her into living out her wildest dreams. And she wants us to join in on getting bamboozled. This is not a Self-Help book—it’s a Get Yours book! In Bamboozled by Jesus, a frank and fresh advice book, Orji takes readers on a journey through twenty-five life lessons, gleaned from her own experiences and her favorite source of inspiration: the Bible. But this ain’t your mama’s Bible study. Yvonne infuses wit and heart in sharing pointers like why the way up is sometimes down, and how fear is synonymous to food poisoning. Her joyful, confident approach to God will inspire everyone to catapult themselves out of the mundane and into the magnificent. With bold authenticity and practical relatability, Orji is exactly the kind of cultural leader we need in these chaotic times. And her journey through being Bamboozled by Jesus paints a powerful picture of what it means to say “yes” to a life you never could’ve imagined—if it wasn’t your own.

Galliano: Spectacular Fashion is the first detailed guide to the work of one of fashion's greatest talents. Though the designer's otherwise glittering career has been punctured by years out of the limelight, his catalogue of work remains astonishing. Written by internationally renowned fashion expert Kerry Taylor, this beautifully illustrated and meticulously researched book looks in depth at John Galliano's collections from his 1984 graduate show at Saint Martins to his triumphant renaissance at Maison Margiela in 2015. With never-before-seen images of rare designs from private couture archives, close ups revealing the intricacies of garments, and iconic runway shots showing the designer's most innovative creations in motion, this visually rich book examines his revolutionary designs in unprecedented depth. In addition, original interviews with the designer as well as the people who worked closely with him throughout his career shed new light on both the clothes and the context in which they were created. A must-have for fashion lovers, collectors and researchers alike, Galliano: Spectacular Fashion is the ultimate overview of the work of a design genius.

Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Brand Admiration is that it provides concrete, actionable guidance on how brand managers can make customers (and employees) admire a brand. Admired brands don't just do the job; they offer exactly what customers need (enabling benefits), in way that's pleasing, fun, interesting, and emotionally involving (enticing benefits), while making people feel good about themselves (enriching benefits). Providing these benefits, called 3 Es, is foundational to building , strengthening and leveraging brand admiration. In addition, the authors articulate a common-sense and action based measure of brand equity, and they develop dashboard metrics to diagnose if there are any 'canaries in the coal mine', and if so, what to do next. In short, Brand Admiration provides a coherent, cohesive approach to helping the brand stand the test of time. A well-designed, well-managed brand becomes a part of the public consciousness, and ultimately, a part of the culture. This trajectory is the fruit of decisions made from an integrated strategic standpoint. This book shows you how to shift the process for your brand, with practical guidance and an analytical approach.

How do retailers decide which colors and styles are featured in their stores? What factors influence the patterns, textiles and silhouettes designers show in their collections? This text provides students with a comprehensive understanding of the forecasting process, from studying fashion innovation and cultural influences to conducting consumer research, exploring how to identify the who, what, where, when and why driving fashion change in our lives. By combining fashion theory with current practices from industry executives, Brannon and Divita explain how to recognize emerging trends and the 'coolhunters' who anticipate our aesthetic preferences. Ultimately, student will learn how to prepare and present their own fashion forecast. New to this Edition: - New chapter 8 focuses on media and technology including coverage of how mass media, fashion blogs, social medi and forecasting companies such as WGSN and Stylesight effect trends - New case studies and profiles in each chapter feature contemporary bloggers, professionals and companies such as Tavi Gevinson of Style Rookie, Garance Dore, Scott Schuman, Burberry, Rebecca Minkoff, Edelkoort, Perclers and Nelly Rodi -Expanded fashion theories section in chapter 3 explains how trends spread between population segments - Summaries at the end of each chapter recap key concepts

Fashion historian Shaeffer opened the door to the exclusive realm of haute couture in her authoritative guide to the techniques that define couture sewing. And now, "Couture Sewing Techniques," has been revised and updated throughout. Full color.

A “propulsive and wildly engrossing” (Brad Stone, author of The Everything Store) account of how the UFC turned mixed martial arts into a multibillion-dollar business and global pop culture phenomenon. Decried as “human cockfighting” by Senator John McCain and dismissed by the New York Times as a “pay-per-view prism” onto the decline of Western civilization, the UFC seemed by 2000 to be bleeding out. The cage fighting promotion had been banned in thirty-six states and was struggling to cover production costs for its next event. But three buddies in Las Vegas—an ambitious personal trainer and two young casino heirs—saw something else in the UFC: a vision of the future. Over the next two decades, the trio would transform the company into one of the most valuable sports properties in the world, worth more than the Beatles catalog or the New York Yankees. And along the way, they would also transform the lives of some of the sport’s biggest stars, both for better and worse. A “captivating” (Christopher Leonard, author of The Lords of Easy Money) behind-the-scenes account of a once-reviled subculture’s strange path to pop legitimacy, Cage Kings embeds you in a world of desperate fighters, audacious promoters, fanboy bloggers, fatherly trainers, philosophical announcers, hustling sponsors, and three improbable twentysomething corporate titans on a darkly comic odyssey to normalize a new level of brutality in American pop culture—and make a fortune doing so. For in an era of generational poverty, eroding labor rights, radical media transformations, simmering political grievances, and an obsession with winning at any cost, the spectacle of two people fighting in a cage for another few months’ wages suddenly seemed to make sense. Stylishly written and poignantly observed, this “must-read for fans and the simply curious alike” (Matthew Polly, author of American Shaolin) offers a provocative look at how the hollowing out of the American dream and the violence of modern capitalism left us ready to embrace a sport like cage fighting.