Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?

Not just another house flipping book You can find plenty of books about flipping houses that claim "anyone can do it." Flipping Houses For Dummies takes a different approach—honesty. We don't claim that flipping houses is "easy" or "simple" or "risk-free," because, quite frankly, it isn't. Flipping Houses For Dummies reveals the risks and rewards of flipping properties; helps you determine whether you have the time, energy, cash, and other resources to be successful; and then conveys the expert knowledge that those who wish to pursue house flipping need in order to minimize risk and maximize potential profits in a very competitive market. Negotiating strategies to close deals faster Mortgage myths in the new economy Time- and money-saving tips for making every day and every dollar count New strategies for scoring bank-owned and foreclosed properties Quick makeover solutions on everything from curb appeal to kitchens and bathrooms Flipping Houses For Dummies provides plenty of examples of successful and not-so-successful property flips, presenting the total investment (in time and money), the work involved, and the net profit. If you're ready for hard work and big profits, start flipping!

Let’s face it—fixing and flipping houses is sexy. Who doesn’t love the idea of buying a rundown, mold-infested shack and transforming it into someone’s dream home for massive profits? Reality TV shows make it look so easy. A little paint here, some new kitchen cabinets there, and presto! The house is sold for big bucks and everyone lives happily ever after. If only it were that simple. Fixing and flipping houses is a business. In order for a business to survive, prosper, and grow, systems must be put in place. Fixing and Flipping Real Estate: Strategies for the Post-Boom Era is a book that breaks down the four essential components of a fix-and-flip business, giving you the building blocks to efficiently buy and sell 1 to 20 properties a month in today’s post-boom era housing market. You’ll learn about each of the boxes: Acquisition—How to find and buy a profitable real estate deal. Rehabbing—How to systematically remodel a house and how not to underimprove, or overimprove, your property. Sales—How to sell your flip for the highest possible price in the shortest possible time. Raising Capital—How to get the capital you need to grow your business, including using other people’s money, for your real estate deals without getting sued or going to jail. In the post-real estate boom era, fixing and flipping is again a solid business--especially in the “sand” states—Arizona, California, Nevada, Texas, and Florida, among others. It’s also a good bet in states as diverse as North Carolina and Washington State. And with the real estate market projected to bottom out nationally in 2012 (this time for real), there are plenty of houses to be renovated and plenty of money to be made by the enterprising in all fifty states. This book shows real estate investors everything they need to know to get started fixing and reselling houses either as a substantial sideline or a full-on business.

With its engaging and conversational tone, Essential Biostatistics: A Nonmathematical Approach provides a clear introduction to statistics for students in a wide range of fields, and a concise statistics refresher for scientists and professionals who need to interpret statistical results. It explains the ideas behind statistics in nonmathematical terms, offers perspectives on how to interpret published statistical results, and points out common conceptual traps to avoid. It can be used as a stand-alone text or as a supplement to a traditional statistics textbook.

Fix and flip single-family houses for quick profit––and long-term prosperity The Complete Guide to Flipping Properties offers proven, straightforward guidance for anyone interested in flipping properties for quick profits. This comprehensive guide to flipping will help any real estate investor design a detailed plan for achieving their financial goals as quickly as possible. Steve Berges, creator of the value play strategy, shows you step by step how to flip properties and lock in profits. With in-depth explanations of every aspect of the art of flipping––from finding properties and closing the deal, to repairing houses and reselling at the best price––this book is the ultimate resource for novice investors and real estate pros alike. The Complete Guide to Flipping Properties includes: Time-tested strategies for flipping Ten proven methods for locating great properties Property valuation methods––and which one is right for you Financial analysis and modeling techniques How to create value and maximize your profits Seven steps of successful negotiation How to close the deal Foolproof exit strategies for getting rid of properties How to assemble a winning team of professionals Three keys to maximizing your potential as a real estate investor With tips on writing business plans, investing on credit or with OPM (other people’s money), and creative financing methods, The Complete Guide to Flipping Properties gives any investor the tools they need to build wealth safely and reliably.

"This book by Lisa Tauxe and others is a marvelous tool for education and research in Paleomagnetism. Many students in the U.S. and around the world will welcome this publication, which was previously only available via the Internet. Professor Tauxe has performed a service for teaching and research that is utterly unique."—Neil D. Opdyke, University of Florida

The inside scoop...for when you want more than the official line! Perhaps you've seen TV shows on flipping and thought, "I can do that." Maybe you're tempted by the lure of easy profits. There is money to be made by flipping residential properties, but there's risk involved, too. This book helps you get started or improve your flipping skills (and your profits) with info on finding appropriate properties, financing your purchase, making improvements that will pay off, negotiating with contractors, and more. Whether you're interested in undertaking only cosmetic improvements or in totally gutting a property, this guide helps you with everything from choosing and redoing the right house or condo to selling it for maximum profit. With tips from experienced flippers, it includes: Vital Information on finding and financing the right property Insider Secrets on using and leveraging someone else's money Money-Saving Techniques such as refacing or painting cabinets and updating the hardware Time-Saving Tips such as consolidating your purchases (appliances, materials, tools, etc.) at a home improvement center The Scoop on staging a property inside and out for maximum impact Expert Advice to help you assess a property's profitability, set and monitor your budget, and more