The days of Flash as a creative luxury are long gone. After months of downsizing, Flash creativity has been on a huge rationalization program. It is no longer enough to present animation in millions of colors and a hundred transparencies. It is no longer sufficient to provide interactivity and dynamism for their own sake. The purpose of this collection is to show how designers have taken Flash and made it work for its supper. What we discover is a series of creations that place Flash at the hub of cutting edge web content. The end result is a snapshot of Flash as the ideal medium. In these amazing examples, we see the software pushed to its limits to create unbeatable applications—a collapsible family tree, an interactive video learning system, and a drawing tool, capable of running online! Beyond this, we dip into the back-end capabilities to look at how to improve Flash still further. Some staple XML and PHP routines are brought in to add a bit of spice, while Flash's mysterious sharedObject command is hunted down and tamed to create a hybrid Tamagotchi houseplant—perfectly suited to lure surfers back to your website!

Speigel gets right down to business with instructing how to create three of the most sought-after Flash applications: 1. Full-featured Flash e-commerce site 2. multiplayer game and 3. online community with forum, real-time private messaging and search capabilities.

This book provides the richest and most solid introduction to the exciting world of Flash applications, which are becoming increasingly popular as ways of presenting visually rich interfaces to useful data and services. Foundation Flash MX Applications supplies you with the knowledge, techniques, and skills that you need to help you plan, develop, and build Flash-based applications that you can deploy on the Web. In true Foundation series style, this book uses step-by-step exercises and a running case study to build skills that you can then apply to any Flash application you create. The emphasis in this book is on the generic skills and approaches that are essential in this field, rather than on shallow walk-throughs of trivial projects. You'll come away from this book with a deeper understanding of the issues (architectural, technical, process-related, design-oriented) that are key to developing successful Flash applications for the Web. This is the only book on the market that focuses on generic, transferable skills that are taught using a case study that'll really drive the learning home. If you want to really understand this subject, then this is the book for you. To get the most out of this book, we recommend that you already have a grasp of the Flash MX interface, as well as some ActionScript experience. Topics include: A full-length case study, creating a dynamic Flash message board application. Designing usable, scalable, and interactive Flash-based applications. Deploying XML for client/server communication. Using PHP as an intermediary between XML and back-end data storage. The MySQL database.

The CD that accompanies this book contains various resources including project files, Macromedia software demos, and finished files of completed Flash projects.

Sure, you can use Flash MX 2004 without being a master programmer, but as any Flash developer worth his or her salt will tell you, you're not tapping all of its power unless you're taking advantage of its scripting language "ActionScript 2.0" which offers a more robust programming model and better object-oriented programming support than ever before. Here to take the fear factor out of learning it are Flash veterans and best-selling authors Derek Franklin and Jobe Makar, who demonstrate that scripting is an instinctual process you already know by translating real-life activities into ActionScript scripts. In these pages, you'll find methodologies and techniques for building over 40 real-life Flash ActionScript projects, including sample games, --- applications, Web sites, and more. New in this edition are coverage of ActionScript 2.0, Web services, Components, Printing, Video, and more. On the companion CD, you'll find all the project files and images you need to complete each project.

by Bruce Herbert and Diana Johnson ofSorenson Media Creative boundaries are being blown apart as Macromedia Flash MX ushers in a new era of moving images on the Internet. At its launch, analysts predicted that the Flash Player would transform itself from being a lightweight animation tool" to "the de facto technology for simple web interactivity5* (Randy Souza, Forrester). Since then though, Flash developers combining vector animation and video have proven that it's capable of much, much more than "simple web interactivity". We're still just beginning to scratch the surface of the possibilities it opens up to us, but already it looks like Flash MX is becoming the key technology for pushing video creativity on the Web to a new whole level. Understandably, many people look at Flash as just another way to deliver video on the Web, one more program for showing movies on your desktop. Well, it can certainly do that - but there's a whole lot more it can do besides! You can use ActionScript to add custom controls, determine a video playback sequence, or mask your video with a custom shape. You can use layering to create special effects, design custom templates for e-learning applications, and use lightweight video streams along with Flash animation in rich media e-mail campaigns.

High-demand-Flash skills and techniques are essential for anyone involved in Web motion-and this book delivers the goods Gives advanced developers everything they¿ll need to extend the already extensive functionality of Flash Provides intermediate to advanced users with the tools necessary to master the production process and create professional applications Ultimate resource-filled with developer¿s tips on managing file size and working with sound and interactivity features Includes CD-ROM featuring code from the book