KEY BENEFIT: Lial, Greenwell, and Ritchey continue their tradition of integrating relevant, realistic applications with current data sources to provide an application-oriented text for students majoring in business, management, economics, or the life or social sciences. The many opportunities for technology use allow for increased visualization and a better understanding of difficult concepts. In addition to MyMathLab(R), a complete online course solution, a comprehensive series of video lectures is available for this text. KEY TOPICS: Algebra Reference, Linear Functions, Systems of Linear Equations and Matrices, Linear Programming: The Graphical Method, Linear Programming: The Simplex Method, Mathematics of Finance, Logic, Sets and Probability, Counting Principles: Further Probability Topics, Statistics, Nonlinear Functions, The Derivative, Calculating the Derivative, Graphs and the Derivative, Applications of the Derivative, Integration, Further Techniques and Applications of Integration, Multivariable Calculus, Probability and Calculus. MARKET: For all readers interested in Finite Mathematics and Applied Calculus