This work is centred on elasticity in the broadest sense of the word. What happens when one gives a simple rubber band to an architect, historian, choreographer, chemist, artist, mathematician, physicist, economist, anthropologist, and geologist and asks each of them for a statement on elasticity?

Price management has a high importance within the marketing field. Price is by far the most sensitive profit lever that managers can influence. Reflecting the academic and managerial need, the research objective is to gain a comprehensive understanding in two areas: the magnitude of price elasticity and the determinants of price elasticity.

Although there are several books in print dealing with elasticity, many focus on specialized topics such as mathematical foundations, anisotropic materials, two-dimensional problems, thermoelasticity, non-linear theory, etc. As such they are not appropriate candidates for a general textbook. This book provides a concise and organized presentation and development of general theory of elasticity. This text is an excellent book teaching guide. - Contains exercises for student engagement as well as the integration and use of MATLAB Software - Provides development of common solution methodologies and a systematic review of analytical solutions useful in applications of

Elasticity in Engineering Mechanics has been prized by many aspiring and practicing engineers as an easy-to-navigate guide to an area of engineering science that is fundamental to aeronautical, civil, and mechanical engineering, and to other branches of engineering. With its focus not only on elasticity theory, including nano- and biomechanics, but also on concrete applications in real engineering situations, this acclaimed work is a core text in a spectrum of courses at both the undergraduate and graduate levels, and a superior reference for engineering professionals.

This volume is a thorough introduction to contemporary research in elasticity, and may be used as a working textbook at the graduate level for courses in pure or applied mathematics or in continuum mechanics. It provides a thorough description (with emphasis on the nonlinear aspects) of the two competing mathematical models of three-dimensional elasticity, together with a mathematical analysis of these models. The book is as self-contained as possible.

"Arthur Boresi and Ken Chong's Elasticity in Engineering Mechanics has been prized by many aspiring and practicing engineers as an easy-to-navigate guide to an area of engineering science that is fundamental to aeronautical, civil, and mechanical engineering, and to other branches of engineering. With its focus not only on elasticity theory but also on concrete applications in real engineering situations, this work is a core text in a spectrum of courses at both the undergraduate and graduate levels, and a superior reference for engineering professionals."--BOOK JACKET.

Introductory Business Statistics 2e aligns with the topics and objectives of the typical one-semester statistics course for business, economics, and related majors. The text provides detailed and supportive explanations and extensive step-by-step walkthroughs. The author places a significant emphasis on the development and practical application of formulas so that students have a deeper understanding of their interpretation and application of data. Problems and exercises are largely centered on business topics, though other applications are provided in order to increase relevance and showcase the critical role of statistics in a number of fields and real-world contexts. The second edition retains the organization of the original text. Based on extensive feedback from adopters and students, the revision focused on improving currency and relevance, particularly in examples and problems. This is an adaptation of Introductory Business Statistics 2e by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.