Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Moe also includes interviews with some of the biggest names in business—like Howard Schultz, Bill Campbell, and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow.

Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great people, leading product, huge potential, and predictability. Moe also includes interviews with some of the biggest names in business—like Howard Schultz, Bill Campbell, and Michael Milken—who reveal their own insights into how they discover the stars of tomorrow.

"A low-risk investment you can pretty much "buy and forget" -- until you want to retire to florida or the south of France"

Everyone knows the basic golden rule of investing: “Buy Low, Sell High,” but how many of us ever really understand the stock market, how to recognize the “next big thing,” and how to capitalize off of it once you do? ...the truth is not many or we’d all be millionaires. It seems like early investors in big companies like Facebook and Google had to have won the lottery of investing and just gotten really lucky, but there’s more to it than that. There’s a science to the “Next Big Thing” strategy, and Mark Tier understands it. In How to Spot the Next Starbucks, Whole Foods, Walmart, or McDonald's BEFORE Its Shares Explode, Tier shows readers that explosive brands like Starbucks, Whole Foods, McDonald's, and Walmart didn’t become successful on accident. Through in-depth and accessible case studies, Tier pulls back the curtain on the early Key Performance Indicators that each of these major companies showed even at their earliest stages. Once you learn how to recognize these makings of success, you too will be able to spot the next Starbucks.

Now in paperback, the national bestselling riches-to-rags true story of an advertising executive who had it all, then lost it all—and was finally redeemed by his new job, and his twenty-eight-year-old boss, at Starbucks. In his fifties, Michael Gates Gill had it all: a mansion in the suburbs, a wife and loving children, a six-figure salary, and an Ivy League education. But in a few short years, he lost his job, got divorced, and was diagnosed with a brain tumor. With no money or health insurance, he was forced to get a job at Starbucks. Having gone from power lunches to scrubbing toilets, from being served to serving, Michael was a true fish out of water. But fate brings an unexpected teacher into his life who opens his eyes to what living well really looks like. The two seem to have nothing in common: She is a young African American, the daughter of a drug addict; he is used to being the boss but reports to her now. For the first time in his life he experiences being a member of a minority trying hard to survive in a challenging new job. He learns the value of hard work and humility, as well as what it truly means to respect another person. Behind the scenes at one of America’s most intriguing businesses, an inspiring friendship is born, a family begins to heal, and, thanks to his unlikely mentor, Michael Gill at last experiences a sense of self-worth and happiness he has never known before. Watch a QuickTime trailer for this book.

Combat flat sales, capture new markets, and drive innovation using the Business Genome approach The Business Genome is a proprietary database that tracks company data, maps it across data of all industries, detects patterns, and determines precisely how that company should plan for the future. In Find Your Next, Business Genome creator Andrea Kates explains how to ensure growth and prosperity in years to come. She provides the tools you need to create you business “genome,” or DNA—your company’s unique position in today’s market based on strengths, challenges, industry trends, and other factors—match it to that of a successful company in another industry, then model your own decisions on those of the matching company.

“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City