It started very small and full of hope. But its daring campaigns have placed Fairtrade goods at the heart of the supermarket shelves. From bananas and coffee beans to cotton and chocolate, Fairtrade has grown to become an important global movement that has revolutionised the way we shop. As Harriet Lamb, Chief Executive of Fairtrade International, explains in this extensively revised and updated edition of her inspirational book, Fairtrade is about a better deal for workers and famers in the developing world. It's about making sure the food on our plates, and shirts on our backs, don't rob people in other countries of the means to feed or clothe themselves. She explores the journey, through an often unjust system, that Fairtrade items make from farm to consumer. And she uncovers the shocking cost of our demand for cheaper food. There is much still to be done. But by hard work and high ideals, Fairtrade is starting to transform the lives of over 7 million farmers, workers and their families, and is a powerful symbol of how extraordinary change can be achieved against all the odds - by us all.

This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.

As sales of fair-trade goods explode across the globe, Fair Trade and the Citizen-Consumer provides a timely analysis of the organizations, institutions and grassroots networks behind this growing movement. Drawing on examples from the UK, Sweden and USA, this book moves away from models of individualized consumer choice and instead explores the collective cultures and practices that motivate and sustain fair-trade consumer behaviour. Although the fair-trade citizen-consumer has been called to action and publicly represented as an individual 'voting' in the marketplace, this book reveals how market interventions are editing the choices available to consumers, at the same time as 'Fairtrade Town' consumer networks are flourishing. Offering new and critical insights into the fair-trade success story, this book also contributes to debates about sustainable consumption behaviour and the growth of 'new' forms of political participation and citizenship.

This book explores the politics borne of consumption through the case of coffee activism and ethical consumption. It analyses the agencies, structures, repertoires and technologies of promotion and participation in the politics of fair trade consumption through an exploration of the relationship between activism and consumption.

Fairtrade is a pressing international issue and this interdisciplinary volume offers various perspectives from economic, business, law and ethics. Both editors have an excellent publishing record.

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the environment and social injustice mount during the 21st century, harnessing the power of marketing to help find and promote positive solutions is going to be crucial for all our futures. Billy Bob Thornton once claimed publicly that ‘Marketing is the Devil’, but this collection demonstrates the potential for marketing and marketers to make important contributions on the side of the angels." (Professor Ken Peattie)

CHOICE OUTSTANDING ACADEMIC TITLE AWARD WINNER 2018 It is commonly accepted that the consumer is now centre stage in modern Britain, rather than the worker or producer. Consumer choice is widely regarded as the major source of self-definition and identity rather than productive activity. Politicians vie with each other to fashion their appeal to 'citizen-consumers'. When and how did these profound changes occur? Which historical alternatives were pushed to the margins in the process? In what ways did the everyday consumer practices and forms of consumer organising adopted by both middle and working-class men and women shape the outcomes? This study of the making of consumer culture in Britain since 1800 explores these questions, introduces students to major debates and cuts a distinctive path through this vibrant field. It suggests that the consumer culture that emerged during this period was shaped as much by political relationships as it was by economic and social factors.