This book was prepared as a general guide to feasibility studies for the development and launch of new products. These products could be new to a company or new to a particular market. The document was prepared for management and operational teams that are involved in feasibility analysis. It assumes that the targeted document users are familiar with basic and intermediary strategic management tools.

Essential for any real estate professional or student performing feasibility studies for property development using Microsoft Excel and two of the most commonly used proprietary software systems, Argus Developer and Estate Master DF. This is the first book to not only review the place of financial feasibility studies in the property development process, but to examine both the theory and mechanics of feasibility studies through the construction of user friendly examples using these software systems. The development process has seen considerable changes in practice in recent years as developers and advisors have adopted modern spread sheets and software models to carry out feasibility studies and appraisals. This has greatly extended their ability to model more complex developments and more sophisticated funding arrangements, saving time and improving accuracy. Tim Havard brings over 25 years of industry and software experience to guide students and practitioners through the theory of development appraisals and feasibility studies before providing internationally applicable worked examples and potential pitfalls using Excel, Argus Developer and Estates Master DF.

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step-from idea generation to launch. This fully updated and expanded edition is an essential resource for product developers around the world. "This is a must read. There's so much new in this book, from how to generate the breakthrough ideas, picking the winners, and driving them to market successfully." -- Philip Kotler, Professor of International Marketing, Northwestern University, Kellogg School of Management

Introduction to Product Design and Development for Engineers provides guidelines and best practices for the design, development, and evaluation of engineered products. Created to serve fourth year undergraduate students in Engineering Design modules with a required project, the text covers the entire product design process and product life-cycle, from the initial concept to the design and development stages, and through to product testing, design documentation, manufacturability, marketing, and sustainability. Reflecting the author's long career as a design engineer, this text will also serve as a practical guide for students working on their capstone design projects.

On the basis of a survey conducted with 133 project managers, Tobias Huth presents an empirical analysis of the organizational success drivers of cross-functional new product development projects. It is shown that certain antecedents should be permanently employed, while others should be managed dynamically.

Exam board: OCR Level: A-level Subject: Design and Technology First teaching: September 2015 First exams: Summer 2016 Inspire your students to tackle the iterative design process with creativity and confidence, using a textbook that delivers the knowledge, understanding and skills they need for the 2017 OCR Design & Technology AS and A-level specifications. Our trusted author team help you to confidently navigate both the designing and technical principles at the heart of OCR's enquiry approach and to apply them to each of the Product Design, Fashion and Textiles and Design Engineering endorsed titles. - Supports co-teaching of AS and A Level with clear signposting to the additional knowledge, understanding and skills needed at A Level - Inspires your students as they undertake the iterative design process, with a look at how to approach the Non-Exam Assessments, including creative examples of students' work for both the Product Development at AS and the Iterative Design Project at A Level - Helps students to prepare for the written exams with practice questions and guidance on the 'Principles' papers at both AS and A Level, and the 'Problem Solving' papers at A Level

"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.