Luxury Fashion Brand Management
Title | Luxury Fashion Brand Management PDF eBook |
Author | Olga Mitterfellner |
Publisher | Taylor & Francis |
Pages | 332 |
Release | 2023-07-31 |
Genre | Business & Economics |
ISBN | 1000893308 |
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.
Style
Title | Style PDF eBook |
Author | Carol King |
Publisher | Character-19 |
Pages | 127 |
Release | 2020-06-17 |
Genre | Design |
ISBN |
From haute couture to ready to wear, fashion designers influence what women wear every day, to work, to play, and even to relax on a beach. Fashion has become a huge, global industry as women opt for designer brands for everything from sunglasses to sneakers. Now you can read the story of how influential fashion houses and their designers around the world created a market and helped liberate women to create their own style. It chronicles developments from the early chemise dresses that promoted mobility, to the capsule wardrobe for the working woman, and contemporary eco-friendly lingerie that helps save the environment. Packed with information on what has inspired top designers to create their own aesthetic, with photographs of landmark styles and key designs from leading fashion houses, this charts how what is seen on the runway has changed how women dress, giving them more freedom to express themselves than ever before in history.
Historical Dictionary of the Fashion Industry
Title | Historical Dictionary of the Fashion Industry PDF eBook |
Author | Francesca Sterlacci |
Publisher | Rowman & Littlefield |
Pages | 748 |
Release | 2017-06-30 |
Genre | Design |
ISBN | 1442239093 |
From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.
Fashion and Tourism
Title | Fashion and Tourism PDF eBook |
Author | Maria Gravari-Barbas |
Publisher | Emerald Group Publishing |
Pages | 298 |
Release | 2023-12-14 |
Genre | Business & Economics |
ISBN | 1802629777 |
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.
The Great Fashion Designers
Title | The Great Fashion Designers PDF eBook |
Author | Brenda Polan |
Publisher | Berg |
Pages | 273 |
Release | 2009-10-01 |
Genre | Design |
ISBN | 0857851748 |
Over the course of the last 180 years, designers have propelled fashion from an elite craft into a cornerstone of popular culture. This brilliantly written guide to the lives and collections of 55 iconic fashion designers draws on the latest academic research and the best of fashion journalism, including the authors' own interviews with designers. Beginning with 19th century couturier Charles Frederick Worth and concluding with the star names of the 2010s, Polan and Tredre detail each designer's working methods and career highlights with engaging essays that capture the spirit of their times. This revised edition has hundreds of inspiring colour photos and features five new designer profiles: Hedi Slimane, Raf Simons, Phoebe Philo, Alessandro Michele and Demna Gvasalia. It's also been updated throughout to reflect a fashion world in constant ferment, with designers swapping jobs and fashion houses at unprecedented speed. The industry has expanded into a global phenomenon and designers have emerged as true celebrities; The Great Fashion Designers explores their passion and flair, showing us fashion at its most inspirational.
Pleasures in Socialism
Title | Pleasures in Socialism PDF eBook |
Author | David Crowley |
Publisher | Northwestern University Press |
Pages | 357 |
Release | 2010-10-31 |
Genre | Business & Economics |
ISBN | 0810126907 |
This volume shows how the rise of consumer culture took a unique form in Eastern Europe. It investigates the ways in which pleasurable activities were both a space in which these communist governments tried to insinuate themselves and thereby further expand the reach of their authority.
International Retailing
Title | International Retailing PDF eBook |
Author | Brenda Sternquist |
Publisher | Bloomsbury Publishing USA |
Pages | 368 |
Release | 2018-01-25 |
Genre | Business & Economics |
ISBN | 1501323636 |
Revised edition of International retailing, c2007.