Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.

Fashion tourism is a growing phenomenon worldwide. The link between fashion and tourism might not be so obvious and easy at first glance. However, the fact that the relation between these two phenomena is becoming tighter is recognized by both industries. More destinations recognize the positive influence fashion can have on tourism development. This is particularly noticeable in the fact that an increasing amount of destinations are choosing fashion as one of the core tourism products in their city marketing strategy. Emphasizing on the fashion attributes a destination possesses and translating this into the branding strategy of a destination is a way of attracting tourists by means of fashion. Attracted by this strategy are people who want to explore fashion in another part of the world either for leisure or business purposes. This research is focused on the case of Amsterdam as Fashion City. Amsterdam recognizes the importance of the creative industries for the city for decades. However, the world is not completely convinced of Amsterdam as fashion city yet. Will Amsterdam ever be able to achieve the status of recognized fashion city?

Contemporary socio-economic conditions identified tourism as one of the leading industries in the global economy. Between 1990 and 2000 year, international travel worldwide increased by 51%. This dynamic development of tourism, determine some changes in the behavior of actual and potential tourists.Differentiated situation formed new and higher requirements on performance satisfaction, sustainability, uniqueness and quality guaranteed by the tourism industry. Despite the emergence of global economic crisis in 2008, which affected all sectors of the global industry, including tourism. Undertake researchers of international tourist market shows, the existence of an area that was not affected and even accelerated its expansion. Namely - luxury tourism.In essence it is an expression of the capabilities of a particular social group in society to divide with significant financial resources to meet the individual needs and interests related to tourist activity.It is not just limited to a certain hotels, resorts, yachts, cars, airplanes or tourist activities and services, but is different and global way of understanding of users and management of tourism business.

While contemporary popular discourses dismiss gender and feminism as passe, patriarchy and sexism continue to limit human possibilities around the globe. This collection of studies seeks to advance feminist and gender tourism studies with its focus on embodiment.

This book focuses on the theoretical, policy and practice linkages and disjunctures between tourism and the creative industries. There are clear and strong intersections between the sectors, for example in the development and application of new and emerging media in tourism; festivals and cultural events showcasing the creative identity of place; tours and place identities associated with film, TV, music and arts tourism; as well as particular destinations being promoted on the basis of their ‘creative’ endowments such as theatre breaks, art exhibitions and fashion shows. Tourism and the Creative Industries explores a variety of relationships in one volume and offers innovative and critical insights into how creative industries and tourism together contribute to place identity, tourist experience, destination marketing and management. The book is aligned with the sectors that have been demarcated by the UK Government Department of Culture, Media and Sport as comprising the creative industries: advertising and marketing; architecture; design and designer fashion; film, TV, video, radio and photography; IT, software and computer services; publishing and music; performing and visual arts. The title of this volume demonstrates how the exclusion of tourism from the creative industries is arguably perverse, given that much of the work by destination managers and of private sector tourism is characterised by creativity and innovation. Interdisciplinary research and international context bring a broader perspective on how the creative industries operate in varying cultural and policy contexts in relation to tourism. This book brings together the parallel and disparate inter-disciplinary fields of tourism and the creative industries and will be of interest to students, academics and researchers interested in tourism, creative industries, marketing and management.