Backpacker brings the outdoors straight to the reader's doorstep, inspiring and enabling them to go more places and enjoy nature more often. The authority on active adventure, Backpacker is the world's first GPS-enabled magazine, and the only magazine whose editors personally test the hiking trails, camping gear, and survival tips they publish. Backpacker's Editors' Choice Awards, an industry honor recognizing design, feature and product innovation, has become the gold standard against which all other outdoor-industry awards are measured.

A romantic comedy written with the authenticity of a memoir, Jacob's Ladder is entertaining and intelligent. Full of wit, slapstick and heart, it conjures up the great screwball comedies of the 1940s. Joel Yanofsky writes about a community he knows intimately -- anglophone Montréal -- a community which has, over the years, both changed dramatically and dramatically resisted change. The same is true of Yanofsky's narrator, Jacob Glassman, a thirtysomething Oliver Twist stuck in the suburban home he grew up in and clinging to the status quo for dear life. Not easy to do for a man who is pursuing two women at the same time and who is caught up in a shifting series of love triangles. When it comes to craziness, Jacob points out, there's an awfully wide margin for error. In Jacob's Ladder, that margin is stretched to the limit by a cast of hilarious, haywire characters: rogue real estate agents, sentimental adulterers, an obese shrink, an agoraphobic travel agent, a transsexual newspaper editor, and a proselytzing rabbinical student with his sights set on Jacob's bewildered soul.

Growing your business sounds easy. But successful sales and marketing is hard. Is your business failing to realize its true potential? It might be that your sales and marketing are holding you back. Learn how to market more convincingly, sell more successfully, and manage more effectively. In Sticky Sales and Marketing, Peter Lyle DeHaan, PhD breaks down sales and marketing strategies in a coherent story-driven process and highlights what works and what doesn’t. Through personal stories and eye-opening insights, he shares how businesses and organizations can promote their products and services more effectively for long-term growth. By highlighting powerful examples, we’re given a comprehensive overview of sales management, sales tips, marketing management, and marketing tactics. No matter if you’re selling products, services, or ideas, Sticky Sales and Marketing teaches why some sales and marketing techniques work—and others don’t—and what impacts the bottom line the most. Through insightful stories and examples, you’ll learn how to: • Close more sales and gain repeat clients. • Understand the keys to a high-producing sales team. • Know what marketing channels will work best for you. • Apply marketing tactics proven to work. • Feel confident in your sales and marketing ability. Sticky Sales and Marketing will not only teach you the building blocks to marketing that stick, but how to escape marketing failures that could hurt your reputation and your business. With the right plan and process, you can become better at marketing without resorting to scammy tactics or poorly executed strategies. Let Sticky Sales and Marketing show you how to pursue sales and marketing with more confidence and greater success.