Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A-, Amity University (Dubai), course: MBA, language: English, abstract: The objective of this study is to find out the factors that influence consumer buying behaviour towards vehicles in the UAE perspective. Purchasing a car is the second most important and expensive investment in everybody’s life after purchasing a house. Consumers have created a strong car brand image of different car brands and will keep on increasing in upcoming years. This dissertation describes and shows the issues or factors which arise when people decide to purchase a car in UAE. Different Industries and services which is linked to car industry segments plays a major role in the economy. Different types of models and technologies have been invented by different car companies which made consumers to afford different choices and make them way luxurious better than before. The financial risks and personal taste and preferences shows the amount of effort the buyers put when buying a new car. This essence of a high involvement purchase decision is often the purchase of a new car Customers attitude is not easy when buying a car, it varies according to high state of social and mental contributions. People settle on their choice by looking every single alternative which is worth their interest and cost. The buying procedure of cars are affected by various factors such as their income, cars taste and preferences, instalment choices, maintenance costs and in addition to fuel costs. The buying behaviour is also affected by many mental factors such as observations, inspiration from loved ones, and trust towards the brand. About different brands, individuals also try to take different information’s from companions and associates. Car manufactures need to consider different financial factors which impacts the buyers like loan costs, income and rise in fuel costs. In such a way all carmakers should make cars according to the needs of the buyers.

Is it the appearance? The brand name? Performance? Or is it something much deeper? In this book, Dr. Babar Zamaan identifies the factors that influence prospective premium car buyers. A must read for marketing students,and professionals in the automobile industry.

Online-Neuwagenhändler stellen einen der am schnellsten wachsenden Vertriebszweige im Automobilhandel dar. Während sie sich bereits in vielen europäischen Ländern erfolgreich etablieren konnten, steckt der Markt in Österreich noch in den Kinderschuhen. Diese Arbeit beinhaltet eine orientierende Untersuchung zum Thema Konsumentenverhalten und Entscheidungsfindung. Als Ausgangspunkt werden die gängigen Theorien und Modelle zum Entscheidungsfindungsprozess beschrieben. Des Weiteren werden aktuelle Studien mit dem Hintergrund des Online-Handels analysiert. Auf Basis dieser Sekundärforschung wird eine empirische Untersuchung über den Entscheidungsfindungsprozess beim Online-Neuwagenkauf durchgeführt. Die Studie konzentriert sich dabei auf die internen und externen Faktoren, welche die Entscheidungsfindung des Konsumenten beeinflussen. *****Online dealers for new cars are one of the fastest growing distribution channels within the car industry. While they are already very successful in several European countries they could not establish themselves in Austria yet. This exploratory study deals with consumer behavior and analyzes the decision making process for the online purchase of new cars. The literature review deals with common theories and models about consumer decision making. Furthermore current studies about the decision making process in online environments are reviewed. Based on this secondary research an empirical study about the decision making process for online new car purchases is conducted. Thereby the paper focuses on the internal and external factors that influence the consumers decision making.

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.