Eyetracking Web Usability

Eyetracking Web Usability
Title Eyetracking Web Usability PDF eBook
Author Jakob Nielsen
Publisher New Riders
Pages 457
Release 2010-04-26
Genre Computers
ISBN 0321714075

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Eyetracking Web Usability is based on one of the largest studies of eyetracking usability in existence. Best-selling author Jakob Nielsen and coauthor Kara Pernice used rigorous usability methodology and eyetracking technology to analyze 1.5 million instances where users look at Web sites to understand how the human eyes interact with design. Their findings will help designers, software developers, writers, editors, product managers, and advertisers understand what people see or don’t see, when they look, and why. With their comprehensive three-year study, the authors confirmed many known Web design conventions and the book provides additional insights on those standards. They also discovered important new user behaviors that are revealed here for the first time. Using compelling eye gaze plots and heat maps, Nielsen and Pernice guide the reader through hundreds of examples of eye movements, demonstrating why some designs work and others don’t. They also provide valuable advice for page layout, navigation menus, site elements, image selection, and advertising. This book is essential reading for anyone who is serious about doing business on the Web.

Prioritizing Web Usability

Prioritizing Web Usability
Title Prioritizing Web Usability PDF eBook
Author Jakob Nielsen
Publisher Pearson Education
Pages 668
Release 2006-04-20
Genre Computers
ISBN 0132798158

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In 2000, Jakob Nielsen, the world’s leading expert on Web usability, published a book that changed how people think about the Web— Designing Web Usability (New Riders). Many applauded. A few jeered. But everyone listened. The best-selling usability guru is back and has revisited his classic guide, joined forces with Web usability consultant Hoa Loranger, and created an updated companion book that covers the essential changes to the Web and usability today. Prioritizing Web Usability is the guide for anyone who wants to take their Web site(s) to next level and make usability a priority! Through the authors’ wisdom, experience, and hundreds of real-world user tests and contemporary Web site critiques, you’ll learn about site design, user experience and usability testing, navigation and search capabilities, old guidelines and prioritizing usability issues, page design and layout, content design, and more!

Eye Tracking the User Experience

Eye Tracking the User Experience
Title Eye Tracking the User Experience PDF eBook
Author Aga Bojko
Publisher Rosenfeld Media
Pages 321
Release 2013-11-15
Genre Computers
ISBN 1933820918

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Eye tracking is a widely used research method, but there are many questions and misconceptions about how to effectively apply it. Eye Tracking the User Experience—the first how-to book about eye tracking for UX practitioners—offers step-by-step advice on how to plan, prepare, and conduct eye tracking studies; how to analyze and interpret eye movement data; and how to successfully communicate eye tracking findings.

Eye Tracking in User Experience Design

Eye Tracking in User Experience Design
Title Eye Tracking in User Experience Design PDF eBook
Author Jennifer Romano Bergstrom
Publisher Elsevier
Pages 395
Release 2014-03-12
Genre Computers
ISBN 0124167098

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Eye Tracking for User Experience Design explores the many applications of eye tracking to better understand how users view and interact with technology. Ten leading experts in eye tracking discuss how they have taken advantage of this new technology to understand, design, and evaluate user experience. Real-world stories are included from these experts who have used eye tracking during the design and development of products ranging from information websites to immersive games. They also explore recent advances in the technology which tracks how users interact with mobile devices, large-screen displays and video game consoles. Methods for combining eye tracking with other research techniques for a more holistic understanding of the user experience are discussed. This is an invaluable resource to those who want to learn how eye tracking can be used to better understand and design for their users. - Includes highly relevant examples and information for those who perform user research and design interactive experiences - Written by numerous experts in user experience and eye tracking - Highly relevant to anyone interested in eye tracking & UX design - Features contemporary eye tracking research emphasizing the latest uses of eye tracking technology in the user experience industry

Encyclopedia of Human Computer Interaction

Encyclopedia of Human Computer Interaction
Title Encyclopedia of Human Computer Interaction PDF eBook
Author Ghaoui, Claude
Publisher IGI Global
Pages 780
Release 2005-12-31
Genre Computers
ISBN 1591407982

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Esta enciclopedia presenta numerosas experiencias y discernimientos de profesionales de todo el mundo sobre discusiones y perspectivas de la la interacción hombre-computadoras

Mobile Usability

Mobile Usability
Title Mobile Usability PDF eBook
Author Jakob Nielsen
Publisher Pearson Education
Pages 596
Release 2012-10-09
Genre Computers
ISBN 0133122174

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How do we create a satisfactory user experience when limited to a small device? This new guide focuses on usability for mobile devices, primarily smartphones and touchphones, and covers such topics as developing a mobile strategy, designing for small screens, writing for mobile, usability comparisons, and looking toward the future. The book includes 228-full color illustrations to demonstrate the points. Based on expert reviews and international studies with participants ranging from students to early technology adopters and business people using websites on a variety of mobile devices, this guide offers a complete look at the landscape for a mobile world. Author Jakob Nielsen is considered one of the world's leading experts on Web usability. He is the author of numerous best-selling books, including Prioritizing Web Usability and the groundbreaking Designing Web Usability, which has sold more than 250,000 copies and has been translated in 22 languages.

Artificial Intelligence

Artificial Intelligence
Title Artificial Intelligence PDF eBook
Author Marco Antonio Aceves-Fernandez
Publisher BoD – Books on Demand
Pages 466
Release 2018-06-27
Genre Computers
ISBN 178923364X

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Artificial intelligence (AI) is taking an increasingly important role in our society. From cars, smartphones, airplanes, consumer applications, and even medical equipment, the impact of AI is changing the world around us. The ability of machines to demonstrate advanced cognitive skills in taking decisions, learn and perceive the environment, predict certain behavior, and process written or spoken languages, among other skills, makes this discipline of paramount importance in today's world. Although AI is changing the world for the better in many applications, it also comes with its challenges. This book encompasses many applications as well as new techniques, challenges, and opportunities in this fascinating area.