Export Marketing Strategy

Export Marketing Strategy
Title Export Marketing Strategy PDF eBook
Author Shaoming Zou
Publisher Business Expert Press
Pages 372
Release 2009-05-01
Genre Business & Economics
ISBN 1606490095

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If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Export Strategy

Export Strategy
Title Export Strategy PDF eBook
Author Nigel Piercy
Publisher
Pages 0
Release 2015
Genre Business & Economics
ISBN 9781315764344

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This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Customer-Oriented Marketing Strategy

Customer-Oriented Marketing Strategy
Title Customer-Oriented Marketing Strategy PDF eBook
Author Tevfik Dalgic
Publisher Business Expert Press
Pages 173
Release 2013-03-15
Genre Business & Economics
ISBN 1606495216

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What is customer orientation? And how does it fit in your idea of a good marketing strategy? This book can help you understand more about the relationships, applications, and steps to take to drive continuous relationships with customers to aid in the process of defining and implementing niche strategies, international marketing efforts, and electronic commerce. Inside, the authors start with classic marketing concepts and then review important developments and research of the latest findings (both from the theoretical and applied points of view) to present specific examples, methodologies, policy measures, and strategies that can be implemented to increase and perfect customer satisfaction. Both manufacturing and service businesses are addressed, and the results will give you a combination of the major studies in this specific field of marketing and strategy to offer a comprehensive strategic tool for decision makers in organizations.

The Export Marketing Imperative

The Export Marketing Imperative
Title The Export Marketing Imperative PDF eBook
Author Michael R. Czinkota
Publisher South Western Educational Publishing
Pages 292
Release 2004
Genre Business & Economics
ISBN

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Increasing competition and mounting pressure to boost revenues leave limited growth options for some companies, prompting many to turn a hopeful eye toward international markets. A must-read for anyone interested in breaking into global markets, The Export Marketing Imperative walks readers through the entire exporting process - from beginning to end - offering a wealth of information with its comprehensive coverage of all facets of exporting, including pricing, channel management, marketing plans/strategies, financial environments, and more. An essential resource for entry- and mid-level managers involved in marketing and exporting.

International Marketing Strategy

International Marketing Strategy
Title International Marketing Strategy PDF eBook
Author Isobel Doole
Publisher
Pages 462
Release 2008
Genre Export marketing
ISBN 9781282584211

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Export Marketing

Export Marketing
Title Export Marketing PDF eBook
Author B. S. Rathor
Publisher
Pages 576
Release 1988
Genre Export marketing
ISBN 9788183184687

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A Basic Guide to Exporting

A Basic Guide to Exporting
Title A Basic Guide to Exporting PDF eBook
Author Jason Katzman
Publisher Skyhorse Publishing Inc.
Pages 397
Release 2011-03-23
Genre Business & Economics
ISBN 1616081112

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Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.