Written in plain, jargon-free language, this book provides vital information to help producers export more effectively. Keeping the perspective and situation of small-scale exporters in mind, it covers every aspect of exporting that it is important to know.

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company's exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

Learn the ins and outs of the export-import business!Export-Import Theory, Practices, and Procedures is a comprehensive and in-depth analysis of international trade theories and techniques. International trade professionals, researchers, students, and members of chambers of commerce will benefit from concepts and theories that explain international trade operations and give clearly defined goals and procedures for your business. This excellent text offers chapter summaries, references, World Wide Web addresses, and features learning aids such as figures, tables, vignettes, and other illustrations to help you compete in the global marketplace and better educate students in the field.With this informative text, you will explore trade agreements such as the GATT/WTO, NAFTA, and the European Economic Community (EEC), and how they affect trade. For example, you will read about the investment and intellectual property policies, as well as rules on government procurements, safeguards, and services of NAFTA. Export-Import Theory, Practices, and Procedures examines export-import marketing and strategy concepts from setting up businesses to solving typical international logistics and transportation questions. Other areas you will examine include: documentation, risks, and different forms of insurance price setting in international trade export sales contracts documenting export-import trade the risks of foreign trade exchange rates and international trade methods of payment for exporting and importing goods the benefits and theories of countertrade the entry process for imports import relief to domestic industryExport-Import Theory, Practices, and Procedures covers everything you need to know to start and run an export-import business. With over 100 tables and figures and a plethora of Web sites and Internet addresses to visit, this excellent text assists you in understanding the theories, practices, and procedures of exporting and importing to help you make informed and profitable business decisions.

Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely at the academic audience. Discussing theoretical issues in depth, this innovative textbook offers a comprehensive exploration of import procedures and export regulations, incorporating the most relevant and current research information in the area. The new edition includes: Updates on major developments in bilateral and regional trade agreements, and regulatory changes in export controls Changes to taxation laws in the US and internationally that impact import/export Changes to INCOTERMS 2000 and to letters of credit New developments in countertrade The new role of the Export-Import Bank This book combines an innovative conceptual and theoretical approach, a comprehensive analytical treatment, and an engaging and accessible presentation style to offer one of the most useful textbooks on the market for students and practitioners alike. More information can be found at: www.export-importtradecenter.com

Here is practical advice for anyone who wants to build their business by selling overseas. The International Trade Administration covers key topics such as marketing, legal issues, customs, and more. With real-life examples and a full index, A Basic Guide to Exporting provides expert advice and practical solutions to meet all of your exporting needs.