An extraordinary retelling of the passionate and tragic love between the conquistador Cortez and the Indian woman Malinalli, his interpreter during his conquest of the Aztecs. Malinalli's Indian tribe has been conquered by the warrior Aztecs. When her father is killed in battle, she is raised by her wisewoman grandmother who imparts to her the knowledge that their founding forefather god, Quetzalcoatl, had abandoned them after being made drunk by a trickster god and committing incest with his sister. But he was determined to return with the rising sun and save her tribe from their present captivity. Wheh Malinalli meets Cortez she, like many, suspects that he is the returning Quetzalcoatl, and assumes her task is to welcome him and help him destroy the Aztec empire and free her people. The two fall passionately in love, but Malinalli gradually comes to realize that Cortez's thirst for conquest is all too human, and that for gold and power, he is willing to destroy anyone, even his own men, even their own love.

This volume provides an unparalleled exploration of ethics and museum practice, considering the controversies and debates which surround key issues such as provenance, ownership, cultural identity, environmental sustainability and social engagement. Using a variety of case studies which reflect the internal realities and daily activities of museums as they address these issues, from exhibition content and museum research to education, accountability and new technologies, Museums, Ethics and Cultural Heritage enables a greater understanding of the role of museums as complex and multifaceted institutions of cultural production, identity-formation and heritage preservation. Benefitting from ICOM’s unique position in the museum world, this collection brings a global range of academics and professionals together to examine museums ethics from multiple perspectives. Providing a more complete picture of the diverse activities now carried out by museums, Museums, Ethics and Cultural Heritage will appeal to practitioners, academics and students alike.

Este libro contiene cinco partes principales que tratan temas desde nuestro origen, como especie humana, hasta nuestro sistema politico y economico actual en America, usando principios cientificos, eticos, logicos, y de sentido comun practico.

This travel book is by the author of A Hundred Days Between Sky and Sea. This is Klink's account of a figure-of-eight solo voyage from Brazil to the South Pole, across to Cape Town; then up to the North Pole and finally, after 22 months at sea, back to Brazil.

A wake up call alerting us to America's dire problem with illegal immigration, from bestselling conservative author Pat Buchanan

The essential follow-up to the BusinessWeek bestseller Trading Up A BMW in a Costco parking lot? A working class family with a 50-inch plasma TV? What's going on in the mind of the new consumer? Today's consumers can seem impossible to understand, and even harder to please. For instance, the average mall shopper will spend about $100, then leave when she hits that limit. She'll probably buy shoes rather than clothing, because she doesn't want to think about her dress size. And the store most likely to get her money isn't the one with the nicest display or the deepest discounts-it's the one closest to her parking spot. In his consulting with dozens of leading companies, Michael J. Silverstein has interviewed thousands of customers, extracting fascinating patterns about what really drives their purchase decisions. His first book, the acclaimed bestseller Trading Up, has taught a generation of marketers about the "new luxury" phenomenon, and why consumers will happily pay a steep premium for goods and services that are emotionally satisfying, from golf clubs to bathroom fixtures to beauty products. But Trading Up revealed only part of the story of the new consumer. The same middle-class people who are happily trading up at Victoria's Secret and Panera are going on treasure hunts at Costco and Home Depot. And they are often getting as much emotional satisfaction in the discount stores as in the luxury stores. TREASURE HUNT shows how even the most mundane shopping-for things like paper towels and pet food-has become an adventure rather than a tedious chore. In just about every category, both the high end and the low end are growing and innovation- rich. Many middle-class consumers gladly spend $5 a day for a Starbucks venti latte; others spend forty cents a day on home-brewed coffee, feel good about their frugality, and save up the difference to buy Apple's newest Nano. TREASURE HUNT explains the success of companies as diverse as Dollar General, H. E. Butt, eBay, Commerce Bank, and Tchibo. But beware: in our bifurcated global market, businesses need a clear strategy for aiming high or low, while avoiding the treacherous middle, where so many have recently stumbled. If your offering isn't exciting enough to inspire trading up, but not enough of a bargain to satisfy the treasure hunters, you'll have no emotional connection with your target audience. And then, as many fallen companies have discovered, your tried-and-true marketing strategies will go into a severe stall. TREASURE HUNT takes us into the homes of real people making real decisions, and into the CEO's offices of innovative companies finding new ways to accommodate them. Written with the same flair, empathy, and intelligence that made Trading Up an instant classic, this is an essential guide to the moods and habits of the constantly changing consumer.

Originally published in hardcover in 2012.