This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.

An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.

The book addresses the practical needs of executives responsible for planning, budgeting & justifying information technology expenditures. Written by the former chief information executive (1956-1978) & vice president of strategic planning (1978-1985), author of the widely acclaimed & translated INFORMATION PAYOFF - THE TRANSFORMATION OF WORK IN THE ELECTRONIC AGE (Free Press, 1985), lecturer & university professor. Reviews: "A New Bible for Management Information Systems. An eminently readable book made more so by a playful sense of humor" -Information Week-; "Strips away obfuscation that has concealed the real value of computers." (The Financial Post); "A true path to the Holy Grail of business value." (Computer Weekly); "Some surprising answers to familiar questions cast new light on investing profitably in computer hardware & software." (The Conference Board); "All those either transfixed or baffled by the powers & potential of computers would do well to heed Strassmann's advice." (Daily Telegraph); "Measuring managerial productivity is the key to knowing how to invest in information technology. Strassmann's new book sets out the results of his research in detail. His argument comes through clearly." (The Financial Times).

Nineteen experts examine research-based theories and current practices in highly successful enterprises, and explain how you can adopt effective, state-of-the-art methods to integrate your talent management functions. People are the most important asset in any organization, yet managing talent as a cohesive strategy is surprisingly rare. Far too many organizations are stuck in the tradition of letting human resource "silos" separate the components of talent management, rather than encouraging communication, cooperation, and effective integration of these functions. The Executive Guide to Integrated Talent Management paves the way to integrated talent management by assembling the collective experience and insight of 19 experts who examine research-based theories and current practices in highly successful enterprises. These contributors (including Marshall Goldsmith, Peter Cappelli, Leslie Joyce, and Edward E. Lawler, among others) provide practical advice about how you can adopt effective, state-of-the-art methods in your own organization. You'll benefit from the different perspectives of these world-renowned thought leaders and practitioners as they explain how to develop a comprehensive strategy that aligns big-picture organizational goals with the challenges of finding and keeping talent. You'll also learn firsthand about the best practices of corporations like 3M, Agilent, GE, Hertz, Cisco, and others who have pioneered efforts to make their organizations perform better through people.

Keeping up with fast evolving technology is a challenge that every business leader faces. As organisations start to wake up to the Fourth Industrial Revolution, it’s becoming more important than ever to be able to utilise and exploit new digital platforms. With the simple aim of demystifying blockchain for business leaders, The Executive Guide to Blockchain offers a jargon-free explanation and framework to better understand blockchain technologies and their impact on organizations. Enabling any business leader with or without specific computing knowledge to reap the benefits of blockchain whilst understanding the limitations, this book will empower you to: Identify opportunities for blockchain in your own business sectors Understand smart contracts and their relationship with the law Create a blockchain strategy and business case Implement blockchain technologies and maximise their potential. Written by experts in non-technical language, this practical resource can be applied to any industry, and arm you with the knowledge needed to capture the possibilities of digital business.

From driverless cars to pilotless planes, many functions that have previously required human labor can now be performed using artificial intelligence. For businesses, this use of AI results in reduced labor costs and, even more important, creating a competitive advantage. How does one look at any organization and begin the work of automating it in sensible ways? This book provides the blueprint for automating critical business functions of all kinds. It outlines the skills and technologies that must be brought to bear on replicating human-like thinking and judgment in the form of algorithms. Many believe that algorithm design is the exclusive purview of computer scientists and experienced programmers. This book aims to dispel that notion. An algorithm is merely a set of rules, and anyone with the ability to envision how different components of a business can interact with other components already has the ability to work in algorithms. Though many fear that the use of automation in business means human labor will no longer be needed, the author argues that organizations will re-purpose humans into different roles under the banner of automation, not simply get rid of them. He also identifies parts of business that are best targeted for automation. This book will arm business people with the tools needed to automate companies, making them perform better, move faster, operate cheaper, and provide great lasting value to investors.

Sit down at the keyboard and cinch that deal! Press the send button and get the account! Writing skills are more important than ever in determining business success. They can make the difference between climbing the corporate ladder and getting stuck on a low rung. An e-mail that's clear, concise, and targeted will get more than just a response -- it will get results ... including your boss's attention! No matter what the business or sector, top communication skills are in major demand. Why? Because businesses are bogged down with e-mails that are too long, wordy, and unclear. Instead of wasting time rewriting, clarifying, and still miscommunicating, write it once, write it right, and get the job done the first time. The Executive Guide to E-mail Correspondence will show you how to rapidly transform basic writing skills into global communications expertise. Geared to the computer-toting professional with little patience for instructions and explanations, The Executive Guide to E-mail Correspondence fills the gap between academic training and real-world writing by providing you with a range of e-mail templates that you can instantly adapt to your business needs. Written in a fresh and lively, here's-how style, The Executive Guide to E-mail Correspondence: -Demonstrates the hallmarks of effective business e-mails.-Features ready-to-use organizational plans.-Presents quick and easy editing techniques.-Furnishes before-and-after editing models.-Focuses on the do's and don'ts of proficient e-mails.-Supplies practical writing tips and tricks. The Executive Guide to E-mail Correspondence is a must-have book for anyone who wants to fast-forward his or her career in any business or industry. Dawn-Michelle Baude is an international corporate speaker specializing in global communications. She has lectured throughout Europe and Asia to businesses and alumni groups alike. An accomplished professional, she has written copy for Gucci perfumes and feature articles for Reader's Digest and Vogue. She also co-authored a self-help bestseller, Savoir Dire Non (Flammarion 2006). In 2000, she began working as a writing consultant for IBM Corp. She holds an M.A., an M.F.A., a D.E.A. and a Ph. D. in English. A 2005-06 Senior Fulbright Scholar in Creative Writing, she teaches at the American University of Paris.