This book is the result of the WHO European Working Group on Health Promotion Evaluation which examined the current range of qualitative and quantitative evaluation methods to provide guidance to policy-makers and practitioners. It includes an extensive c

Part II deals with study designs, the techniques to determine sample selection and size, writing questionnaires, constructing scales, and managing data. Part III uses data from a national campaign to illustrate methods for impact evaluation, including basic and advanced statistical analysis."--BOOK JACKET.

The contributors provide a general overview of evaluation in intitiatives designed to promote better health. They highlight successful and unsuccesful campaigns and offer a coherent study of the theory and practice of evaluation in this discipline.

Evaluation of Health Promotion and Disease Prevention Programs offers conceptual and methodological frameworks for the six phases of health program evaluation: - introduction to evaluation - models of evaluation planning - efficacy and effectiveness evaluation - measurement and analysis evaluation - process and qualitative evaluation - cost analysis and basic economic evaluation By presenting these concepts through case studies, this text offers an innovative and didactic model for measuring health impact and health outcomes, then extending these measurements to establish an evidence base for future practice. This central competency in health promotion will be of use to graduate and post-graduate students in public and population health programs, plus health program practitioners working at the intervention forefront.

Needs and Capacity Assessment Strategies for Health Education and Health Promotion, Fourth Edition provides practitioners with a handbook that can be used in the classroom and in the field. It focuses on realistic needs and capacity assessment strategies with considerations for preparation, implementation, and incorporation of findings into the planning process. It also provides an overview of settings, specific target audiences, approaches to assessing needs, and recommendations for addressing problems encountered along the way. The Fourth Edition continues to be reader friendly and worthwhile in terms of practical recommendations. The twelve chapters are realistic process discussions with mini-examples at the end based on the authors’ experiences and those of others in the field. Case studies provide insight into various combinations of strategies used in a variety of settings. Two special articles at the end of the book provide further insight regarding community risk estimation and the use of metaphors to gain a better understanding of the perceived needs and capacities that are assessed.

Evaluation in a Nutshell 2e provides students with a succinct guide to the strategic and technical issues that arise during the evaluation of health promotion programs. The perfect companion to Theory in a Nutshell 3e, this book contains practical advice on how to understand, interpret and assess existing health promotion programs. This guide includes not only individual interventions but also community and population health programs, and demonstrates the need to tailor each evaluation to suit the circumstances of the particular program. This second edition has been fully updated, and includes: · a new chapter focusing on the evaluation of studies on smaller group programs for replication and dissemination to the wider population · separate chapters on formative evaluation and process evaluation to provide students with a more thorough explanation and therefore better understanding of these two areas. Written by international experts in health promotion, this book will guide students in developing the core skills necessary for valuable and practical evaluations.

A thorough and accessible introduction to data collection, analysis, and reporting for the health promotion field Evaluation and Measurement in Health Promotion guides current and future health promotors in becoming experimenting practitioners who take a data-driven approach to decision making. Through this model, professionals can create innovative health programs rooted in measured fact. Such programs must be continuously evaluated and improved upon, and this book covers both the measurement and evaluation stages. The result is a comprehensive model that takes a rigorous approach to the health promotion process, its concrete impact in the world, and the evaluation of its outcomes. Topics covered include: evaluation planning; measurement/instrument development; reliability/validity assessment; evaluation design; approaches to qualitative evaluation; data analysis/interpretation and report writing. Health promotion is essential to improve community health and prevent disease. In the field of health promotion, we empower individuals and communities to prevent health problems and pursue quality of life by addressing behavioral and social determinants of health. For those looking for a framework to approach the goals of health promotion—including those taking the CHES, MCHES, or CPH exams—this straightforward book is a valuable resource. Get an introduction to the field of health promotion and the process of evaluating health promotion programs Develop rigorous instruments for measuring various types of outcomes in health promotion programs Assess the reliability and validity of evaluation instruments, and address measurement errors Conduct quantitative analysis and qualitative data analysis, and write effective research reports This book includes tools to help both instructors and learners, including succinct chapter introductions and summaries, practical skill-building activities, fascinating real-life case studies, a glossary, review questions, web exercises, and instructor resources.