The European Community
Title | The European Community PDF eBook |
Author | Coopers & Lybrand (Europe) (Firm) |
Publisher | |
Pages | 28 |
Release | 1990 |
Genre | |
ISBN |
Europages
Title | Europages PDF eBook |
Author | |
Publisher | |
Pages | 1416 |
Release | 1998 |
Genre | Business enterprises |
ISBN |
The Publishers' Trade List Annual
Title | The Publishers' Trade List Annual PDF eBook |
Author | |
Publisher | |
Pages | 804 |
Release | 1990 |
Genre | American literature |
ISBN |
European Economy
Title | European Economy PDF eBook |
Author | |
Publisher | |
Pages | |
Release | 19?? |
Genre | |
ISBN |
Eurosynt
Title | Eurosynt PDF eBook |
Author | |
Publisher | |
Pages | 834 |
Release | 1992 |
Genre | Bulletin quotidien Europe |
ISBN |
Advertising as Multilingual Communication
Title | Advertising as Multilingual Communication PDF eBook |
Author | H. Kelly-Holmes |
Publisher | Springer |
Pages | 221 |
Release | 2016-01-11 |
Genre | Business & Economics |
ISBN | 0230503012 |
Advertising has traditionally communicated messages to consumers with strong local and national identities. However, increasingly, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational consumer base, advertising language takes on new 'multilingual' features. The author explores the role of advertising language in this new globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns within a multicultural and multilingual marketplace.
Economic Titles/abstracts
Title | Economic Titles/abstracts PDF eBook |
Author | |
Publisher | |
Pages | 514 |
Release | 1989 |
Genre | Economics |
ISBN |