This book, written in Spanish, is a text on composition or creative writing using a word processor. The book aids students to develop writing abilities through grammar study and in-class peer critique sessions. Included are strategies on how to get started; how to handle introductory paragraphs; how to make good transitions; how to employ a rich lexicon; how to practice thinking in patterns of association, comparison and contrast, process, classification, argument and persuasion; and how to practice extensively.

Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

In Pura vida (Life is good)Spanish is more than vocabulary and grammar, just as Spanish-speaking cultures are more than products and practices. In this learner-centered introductory program, the authors’ commitment to a methodology based on true-to-life experiences brings Spanish to life. Pura vida is the discovery of a Spanish-speaking world through the experiences of real people who share anecdotes and reflections on those experiences. Students relate to these people and make deeper, more meaningful connections between language and culture, and acquire Spanish with an unparalleled sense of personal engagement. In this 12-chapter introductory program, students don’t only learn Spanish for real life, but also from real life. They discover that there is not just one homogeneous Hispanic culture, but rather that each Spanish-speaking country has its own rich, unique culture and that the people who live in these countries speak one common language with different accents, characteristics, and idiosyncrasies. The program offers truly seamless integration of cultural notions and language instruction and features 100% contextualized and personalized activities.

El diccionari UB anglès-català és el resultat d’una activitat conjunta de diferents agents que, de manera complementària, han sumat coneixements, continguts i tecnologia per fer una obra de referència rigorosa, posada al dia, útil a un ampli sector de la ciutadania i que contribueixi a eixamplar els horitzons culturals i lingüístics no solament de la comunitat universitària, sinó de la societat catalana...Pel seu contingut, constitueix una obra idònia tant per als usuaris comuns de la llengua com per a especialistes d’un ampli ventall de sectors professionals, així com per al professorat i estudiants universitaris i de cursos avançats de secundària. La mobilitat estudiantil a nivell internacional el converteix en un company de viatge imprescindible per als estudiants catalans que viatgen a l’estranger i en una eina bàsica per al coneixement de la llengua i la cultura catalanes per als qui vénen a completar els seus estudis al nostre país.