Around the world a multitude of surveys are conducted every day, on a variety of subjects, and consequently surveys have become an accepted part of modern life. However, in recent years survey estimates have been increasingly affected by rising trends in nonresponse, with loss of accuracy as an undesirable result. Whilst it is possible to reduce nonresponse to some degree, it cannot be completely eliminated. Estimation techniques that account systematically for nonresponse and at the same time succeed in delivering acceptable accuracy are much needed. Estimation in Surveys with Nonresponse provides an overview of these techniques, presenting the view of nonresponse as a normal (albeit undesirable) feature of a sample survey, one whose potentially harmful effects are to be minimised. Builds in the nonresponse feature of survey data collection as an integral part of the theory, both for point estimation and for variance estimation. Promotes weighting through calibration as a new and powerful technique for surveys with nonresponse. Highlights the analysis of nonresponse bias in estimates and methods to minimize this bias. Includes computational tools to help identify the best variables for calibration. Discusses the use of imputation as a complement to weighting by calibration. Contains guidelines for dealing with frame imperfections and coverage errors. Features worked examples throughout the text, using real data. The accessible style of Estimation in Surveys with Nonresponse will make this an invaluable tool for survey methodologists in national statistics agencies and private survey agencies. Researchers, teachers, and students of statistics, social sciences and economics will benefit from the clear presentation and numerous examples.

Large surveys are becoming increasingly available for public use, and researchers are often faced with the need to analyse complex survey data to address key scientific issues. For proper analysis it is also important to be aware of the different aspects of the design of complex surveys. Practical Methods for Design and Analysis of Complex Surveys features intermediate and advanced statistical techniques for use in designing and analysing complex surveys. This extensively updated edition features much new material, and detailed practical exercises with links to a Web site, helping instructors and enabling use for distance learning. * Provides a comprehensive introduction to sampling and estimation in descriptive surveys, including design effect statistic and use of auxiliary data. * Includes detailed coverage of complex survey analysis, including design-based ANOVA and logistic regression with GEE estimation. * Contains much new material, including handling of non-sampling errors, and model-assisted estimation for domains. * Features detailed real-li fe case studies, such as multilevel modeling in a multinational educational survey. * Supported by a Web site containing software codes, real data sets, computerized exercises with solutions, and online training materials. Practical Methods for Design and Analysis of Complex Surveys provides a useful practical resource for researchers and practitioners working in the planning, implementation or analysis of complex surveys and opinion polls, including business, educational, health, social, and socio-economic surveys and official statistics. In addition, the book is well suited for use on intermediate and advanced courses in survey sampling.

Now available in paperback, this book provides a comprehensive account of survey sampling theory and methodology suitable for students and researchers across a variety of disciplines. It shows how statistical modeling is a vital component of the sampling process and in the choice of estimation technique. The first textbook that systematically extends traditional sampling theory with the aid of a modern model assisted outlook. Covers classical topics as well as areas where significant new developments have taken place.

This work provides an authoritative overview of the composition of public opinion in America, the methodologies by which public opinion is measured, and the importance of polling to U.S. politics, policy, and culture. This revised edition is a comprehensive resource for understanding all aspects of public opinion polling in the United States, including major and emerging theories and concepts; historical and current methodologies; political, journalistic, and corporate uses; landmark events and developments in the history of polling; and influential people and organizations. The encyclopedia also illuminates how public opinion polling has become important in shaping the trajectory of American society and the views that Americans have about themselves and their fellow citizens. Specific big-picture topics explored include how data mining of internet and social media usage trends has shaped modern political and business advertising campaigns; the impact of politically partisan media outlets on public opinion; and attitudes of various sectors of the American electorate about diverse topics including gun control, abortion, immigration, marijuana legalization, and the nation's two main political parties.

Highlighting the progress made by researchers in using Web-based surveys for data collection, this timely volume summarizes the experiences of leading behavioral and social scientists from Europe and the US who collected data using the Internet. Some chapters present theory, methodology, design, and implementation, while others focus on best practice examples and/or issues such as data quality and understanding paradata. A number of contributors applied innovative Web-based research methods to the LISS panel of CentERdata collected from over 5,000 Dutch households. Their findings are presented in the book. Some of the data is available on the book website. The book addresses practical issues such as data quality, how to reach difficult target groups, how to design a survey to maximize response, and ethical issues that need to be considered. Innovative applications such as the use of biomarkers and eye-tracking techniques are also explored. Part 1 provides an overview of Internet survey research including its methodologies, strengths, challenges, and best practices. Innovative ways to minimize sources of error are provided along with a review of mixed-mode designs, how to design a scientifically sound longitudinal panel and avoid sampling problems, and address ethical requirements in Web surveys. Part 2 focuses on advanced applications including the impact of visual design on the interpretability of survey questions, the impact survey usability has on respondents’ answers, design features that increase interaction, and how Internet surveys can be effectively used to study sensitive issues. Part 3 addresses data quality, sample selection, measurement and non-response error, and new applications for collecting online data. The issue of underrepresentation of certain groups in Internet research and the measures most effective at reducing it are also addressed. The book concludes with a discussion of the importance of paradata and the Web data collection process in general, followed by chapters with innovative experiments using eye-tracking techniques and biomarker data. This practical book appeals to practitioners from market survey research institutes and researchers in disciplines such as psychology, education, sociology, political science, health studies, marketing, economics, and business who use the Internet for data collection, but is also an ideal supplement for graduate and/or upper level undergraduate courses on (Internet) research methods and/or data collection taught in these fields.