Escalation of Commitment in Internationalization Processes

Escalation of Commitment in Internationalization Processes
Title Escalation of Commitment in Internationalization Processes PDF eBook
Author Björn Röber
Publisher Springer
Pages 205
Release 2017-11-06
Genre Business & Economics
ISBN 3319691023

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This unique book on international business presents a critical review of the role of bounded rationality in internationalization process (IP) research. Corporate internationalization processes have been a subject of scientific debate for several decades. However, it is questionable whether behavioral research insights are sufficiently acknowledged in this academic discipline. Against this backdrop, the author critically assesses the behavioral assumptions of the Uppsala Model, which is commonly considered to be the pivotal approach in internationalization process research.

Internationalization

Internationalization
Title Internationalization PDF eBook
Author C. Wheeler
Publisher Springer
Pages 330
Release 2003-03-13
Genre Business & Economics
ISBN 0230514634

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This is the 10th volume of The Academy of International Business book series bringing together the latest research on firm strategies and management and the internationalization of the firm from the 29th Academy of International Business UK conference. The four main themes of the book are subsidiary location and performance, internationalization and firm strategy, the internationalization of the small firm and the Internet and e-commerce.

Research Handbook on Export Marketing

Research Handbook on Export Marketing
Title Research Handbook on Export Marketing PDF eBook
Author Craig C. Julian
Publisher Edward Elgar Publishing
Pages 449
Release 2014-12-31
Genre Business & Economics
ISBN 1781954399

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The Research Handbook on Export Marketing profiles the main theoretical frameworks used in export marketing, the contingency approach; the eclectic paradigm; industrial organization approach; resource-based view and relational exchange theory. Through

Managing the Contemporary Multinational

Managing the Contemporary Multinational
Title Managing the Contemporary Multinational PDF eBook
Author Ulf Andersson
Publisher Edward Elgar Publishing
Pages 333
Release 2010-01-01
Genre Business & Economics
ISBN 184980320X

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Managing the Contemporary Multinational explores the role of headquarters in different structures of multinational firms and shows how this role is affected by the complexity of contemporary research. This topical book illustrates that contemporary research has added complexity to the attributes of the multinational, with implications for the role of headquarters. It examines claims that subsidiaries contribute to the overall competitiveness of the corporation, that they are organized in corporate networks spanning country borders, and that they depend upon specific relationships in the external network. It is stressed that headquarters knowledge of the multinational and its business environment is crucial, but also problematic. The eminent contributors question whether headquarters have become more or less important given the complexity of contemporary research, and argue that the answer to this question depends on the theoretical foundation adopted in the multinational. Based on empirical studies, this invaluable book will be a captivating read for students and researchers interested in international business and international management.

Managing Innovation: Internationalization Of Innovation

Managing Innovation: Internationalization Of Innovation
Title Managing Innovation: Internationalization Of Innovation PDF eBook
Author Brem Alexander
Publisher World Scientific
Pages 360
Release 2019-03-22
Genre Business & Economics
ISBN 1786346567

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Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from both the International Journal of Innovation Management and the International Journal of Innovation and Technology Management, published by World Scientific, and provides an international, disciplinary approach across its broad coverage of topics.Relevant for both academics and practitioners, this volume looks at the international aspects of innovation with case studies from China, Germany, India and Russia.

The Routledge Companion to Strategic Marketing

The Routledge Companion to Strategic Marketing
Title The Routledge Companion to Strategic Marketing PDF eBook
Author Bodo B. Schlegelmilch
Publisher Routledge
Pages 507
Release 2020-11-24
Genre Business & Economics
ISBN 1351038656

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The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.

International Entrepreneurship in Small and Medium Size Enterprises

International Entrepreneurship in Small and Medium Size Enterprises
Title International Entrepreneurship in Small and Medium Size Enterprises PDF eBook
Author Hamid Etemad
Publisher Edward Elgar Publishing
Pages 299
Release 2004-01-01
Genre Business & Economics
ISBN 1845421558

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The drivers of globalization are removing the barriers that segregated the competitive space of the small and large firms in the past. It is becoming increasingly difficult for independent small firms to thrive in their traditional markets unless they are globally competitive. Managing an enterprise's commercial, industrial and political relations well, regardless of size and location, is the essence of the entrepreneurial challenge in this competitive arena. Small and medium size enterprises (SMEs) often face very different issues than large multinational enterprises do when confronting internationalization. This volume provides an in-depth discussion of these challenges. The contributors to this volume explore the emerging patterns of SME growth and international expansion in response to the evolving competitive environment, dynamics of competitive behavior, entrepreneurial processes and formulation of strategy. They examine the basis and requirements of growth and expansion from three perspectives: the rapidly-changing environment in which business is conducted, entrepreneurial characteristics, and the evolving strategic and competitive response to this changing business environment. Business leaders, scholars and students interested in international business and entrepreneurship will welcome this volume.