A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choice, our minds go through an elaborate process most of us never even notice. We’re influenced by subtle aspects of the way the choice is presented that often make the difference between a good decision and a bad one. How do we overcome the common faults in our decision-making and enable better choices in any situation? The answer lies in more conscious and intentional decision design. Going well beyond the familiar concepts of nudges and defaults, The Elements of Choice offers a comprehensive, systematic guide to creating effective choice architectures, the environments in which we make decisions. The designers of decisions need to consider all the elements involved in presenting a choice: how many options to offer, how to present those options, how to account for our natural cognitive shortcuts, and much more. These levers are unappreciated and we’re often unaware of just how much they influence our reasoning every day. Eric J. Johnson is the lead researcher behind some of the most well-known and cited research on decision-making. He draws on his original studies and extensive work in business and public policy and synthesizes the latest research in the field to reveal how the structure of choices affects outcomes. We are all choice architects, for ourselves and for others. Whether you’re helping students choose the right school, helping patients pick the best health insurance plan, or deciding how to invest for your own retirement, this book provides the tools you need to guide anyone to the decision that’s right for them.

(Play Like). Study the trademark songs, licks, tones, and techniques of the guitar wonder Eric Johnson. This comprehensive book and audio teaching method provides detailed analysis of Johnson's gear, tone, techniques, styles, songs, licks, riffs, and much more. Includes a unique code that will give you access to audio files of all the music in the book online. Full songs include: Cliffs of Dover * Desert Rose * Fatdaddy * Trademark * Zap * plus excerpts from ten more Johnson tunes.

(Guitar Recorded Versions). Our greatest hits collection features note-for-note transcriptions with tab for 14 favorites from guitar god Eric Johnson: All About You * The Boogie King * Bristol Shore * Camel's Night Out * Cliffs of Dover * Desert Rose * Emerald Eyes * High Landrons * Rain * Soulful Terrain * Trademark * Venus Isle * Zap * Zenland.

How do you share the gospel with those who don't think they need it? Someone you know is a Mormon—a family member, a coworker, a friend, or a neighbor—and you long to present the truth about Jesus and what God's Word teaches. But where do you start? How can you convey what's on your heart in a way that will be well received? Every relationship and situation is unique, and that's why these essays from respected scholars, apologists, and pastors—including Sandra Tanner, Robert Bowman, David Geisler, Bill McKeever, Mark Mittelberg, J. Warner Wallace, Lynn Wilder, and others—lays out a variety of creative methods for sharing the gospel effectively so you can... initiate authentic conversations respond with compassion and clarity to Mormon teachings understand your Mormon friends and find ways to keep the dialogue going Speaking the truth to Mormons can feel daunting when you're unprepared. Let the suggestions in this book give you solid ideas for reaching those who are lost but don't realize it.

(Hot Licks). The legendary Hot Licks guitar instruction video series is being made available in book format with online access to all of the classic video footage. This re-transcribed and edited book with online video includes guitar tab and new, accurate transcriptions. Techniques and approaches are presented in this Eric Johnson master class including the styles of Jimi Hendrix, Eric Clapton, Wes Montgomery, Chet Atkins, Jerry Reed, Jeff Beck and more. Topics covered include: picking techniques, pentatonic phrasing, left- and right-hand muting, pedal steel-style bends, unique chord voicings, harmonics, and more.

The horrors of the Nazi regime and the Holocaust still present some of the most disturbing questions in modern history: Why did Hitler's party appeal to millions of Germans, and how entrenched was anti-Semitism among the population? How could anyone claim, after the war, that the genocide of Europe's Jews was a secret? Did ordinary non-Jewish Germans live in fear of the Nazi state? In this unprecedented firsthand analysis of daily life as experienced in the Third Reich, What We Knew offers answers to these most important questions. Combining the expertise of Eric A. Johnson, an American historian, and Karl-Heinz Reuband, a German sociologist, What We Knew is the most startling oral history yet of everyday life in the Third Reich.

A New York Times Best Thriller of the Year An Amazon Best Book of the Month An Apple Best Book of the Month “A tale not just of profound misunderstanding but dynastic wealth and dysfunction, of how money and power can warp a community...[A] shocker of a finale.” —New York Times ''Wicked and smart. Everything you want in a great thriller.'' —Adrian McKinty, New York Times bestselling author of The Chain One secret.Eight cryptic words.Lifetimes of ruin. From the New York Times and internationally bestselling author Wayland Maynard is just eight years old when he sees his father kill himself, finds a note that reads I am not who you think I am, and is left reeling with grief and shock. Who was his father if not the loving man Wayland knew? Terrified, Wayland keeps the note a secret, but his reasons for being afraid are just beginning. Eight years later, Wayland makes a shocking discovery and becomes certain the note is the key to unlocking a past his mother and others in his town want to keep buried. With the help of two friends, Wayland searches for the truth. Together they uncover strange messages scribbled in his father’s old books, a sinister history behind the town’s most powerful family, and a bizarre tragedy possibly linked to Wayland’s birth. Each revelation raises more questions and deepens Wayland’s suspicions of everyone around him. Soon, he’ll regret he ever found the note, trusted his friends, or believed in such a thing as the truth. I Am Not Who You Think I Am is an ingenious, addictive, and shattering tale of grief, obsession, and fate as eight words lead to lifetimes of ruin.