Entrepreneurial Vernacular

Entrepreneurial Vernacular
Title Entrepreneurial Vernacular PDF eBook
Author Carolyn S. Loeb
Publisher JHU Press
Pages 308
Release 2020-02-04
Genre Architecture
ISBN 142143329X

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During the 1920s, enterprising realtors, housing professionals, and builders developed the models that became the inspiration for the subdivision tract housing now commonplace in the U.S. Originally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.

Entrepreneurial Vernacular

Entrepreneurial Vernacular
Title Entrepreneurial Vernacular PDF eBook
Author Carolyn S. Loeb
Publisher JHU Press
Pages 308
Release 2001-09-07
Genre Architecture
ISBN 9780801866180

Download Entrepreneurial Vernacular Book in PDF, Epub and Kindle

During the 1920s, enterprising realtors, housing professionals, and builders developed the models that became the inspiration for the subdivision tract housing now commonplace in the U.S. Originally published in 2001. Suburban subdivisions of individual family homes are so familiar a part of the American landscape that it is hard to imagine a time when they were not common in the U. S. The shift to large-scale speculative subdivisions is usually attributed to the period after World War II. In Entrepreneurial Vernacular: Developers' Subdivisions in the 1920s, Carolyn S. Loeb shows that the precedents for this change in single-family home design were the result of concerted efforts by entrepreneurial realtors and other housing professionals during the 1920s. In her discussion of the historical and structural forces that propelled this change, Loeb focuses on three typical speculative subdivisions of the 1920s and on the realtors, architects, and building-craftsmen who designed and constructed them. These examples highlight the "shared set of planning and design concerns" that animated realtors (whom Loeb sees as having played the "key role" in this process) and the network of housing experts with whom they associated. Decentralized and loosely coordinated, this network promoted home ownership through flexible strategies of design, planning, financing, and construction which the author describes as a new and "entrepreneurial" vernacular.

Vernacular Industrialism in China

Vernacular Industrialism in China
Title Vernacular Industrialism in China PDF eBook
Author Eugenia Lean
Publisher Columbia University Press
Pages 254
Release 2020-03-17
Genre History
ISBN 0231550332

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In early twentieth-century China, Chen Diexian (1879–1940) was a maverick entrepreneur—at once a prolific man of letters and captain of industry, a magazine editor and cosmetics magnate. He tinkered with chemistry in his private studio, used local cuttlefish to source magnesium carbonate, and published manufacturing tips in how-to columns. In a rapidly changing society, Chen copied foreign technologies and translated manufacturing processes from abroad to produce adaptations of global commodities that bested foreign brands. Engaging in the worlds of journalism, industry, and commerce, he drew on literati practices associated with late-imperial elites but deployed them in novel ways within a culture of educated tinkering that generated industrial innovation. Through the lens of Chen’s career, Eugenia Lean explores how unlikely individuals devised unconventional, homegrown approaches to industry and science in early twentieth-century China. She contends that Chen’s activities exemplify “vernacular industrialism,” the pursuit of industry and science outside of conventional venues, often involving ad hoc forms of knowledge and material work. Lean shows how vernacular industrialists accessed worldwide circuits of law and science and experimented with local and global processes of manufacturing to navigate, innovate, and compete in global capitalism. In doing so, they presaged the approach that has helped fuel China’s economic ascent in the twenty-first century. Rather than conventional narratives that depict China as belatedly borrowing from Western technology, Vernacular Industrialism in China offers a new understanding of industrialization, going beyond material factors to show the central role of culture and knowledge production in technological and industrial change.

Houses for a New World

Houses for a New World
Title Houses for a New World PDF eBook
Author Barbara Miller Lane
Publisher Princeton University Press
Pages 320
Release 2022-07-12
Genre Architecture
ISBN 0691246424

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The fascinating history of the twentieth century's most successful experiment in mass housing While the work of Frank Lloyd Wright, Richard Neutra, and their contemporaries frequently influences our ideas about house design at the midcentury, most Americans during this period lived in homes built by little-known builders who also served as developers of the communities. Often dismissed as "little boxes, made of ticky-tacky," the tract houses of America's postwar suburbs represent the twentieth century’s most successful experiment in mass housing. Houses for a New World is the first comprehensive history of this uniquely American form of domestic architecture and urbanism. Between 1945 and 1965, more than thirteen million houses—most of them in new ranch and split-level styles—were constructed on large expanses of land outside city centers, providing homes for the country’s rapidly expanding population. Focusing on twelve developments in the suburbs of Boston, Philadelphia, Chicago, and Los Angeles, Barbara Miller Lane tells the story of the collaborations between builders and buyers, showing how both wanted houses and communities that espoused a modern way of life—informal, democratic, multiethnic, and devoted to improving the lives of their children. The resulting houses differed dramatically from both the European International Style and older forms of American domestic architecture. Based on a decade of original research, and accompanied by hundreds of historical images, plans, and maps, this book presents an entirely new interpretation of the American suburb. The result is a fascinating history of houses and developments that continue to shape how tens of millions of Americans live. Featured housing developments in Houses for a New World: Boston area: Governor Francis Farms (Warwick, RI) Wethersfield (Natick, MA) Brookfield (Brockton, MA) Chicago area: Greenview Estates (Arlington Heights, IL) Elk Grove Village Rolling Meadows Weathersfield at Schaumburg Los Angeles and Orange County area: Cinderella Homes (Anaheim, CA) Panorama City (Los Angeles) Rossmoor (Los Alamitos, CA) Philadelphia area: Lawrence Park (Broomall, PA) Rose Tree Woods (Broomall, PA)

The Housing Question

The Housing Question
Title The Housing Question PDF eBook
Author Edward Murphy
Publisher Routledge
Pages 323
Release 2016-03-09
Genre Political Science
ISBN 1317028449

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In the wake of the Great Recession, housing and its financing suddenly re-emerged as questions of significant public concern. Yet both public and academic debates about housing have remained constricted, tending not to explore how the evolution of housing simultaneously entails basic forms of socio-spatial reproduction and underlying tensions in the political order. Drawing on cutting edge perspectives from urban studies, this book grants renewed, interdisciplinary energy to the housing question. It explores how housing raises a series of vexing issues surrounding rights, identity, and justice in the modern city. Through finely detailed studies that illuminate national and regional particularities- ranging from analyses of urban planning in the Soviet Union, the post-Katrina reconstruction of New Orleans, to squatting in contemporary Lima - the volume underscores how housing questions matter in a wide range of contexts. It draws attention to ruptures and continuities between high modernist and neoliberal forms of urbanism, demonstrating how housing and the dilemmas surrounding it are central to governance and the production of space in a rapidly urbanizing world.

Creativity from Suburban Nowheres

Creativity from Suburban Nowheres
Title Creativity from Suburban Nowheres PDF eBook
Author Ilja Van Damme
Publisher University of Toronto Press
Pages 310
Release 2023-07-26
Genre Architecture
ISBN 1487537956

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Looking at suburbs as places of creativity gives rise to novel and thought-provoking narratives that typically run counter to the idea that suburbs are sites of "ordinary," "mundane," and "everyday" practices. Far from being geographies of "nowhere" – dull, materialistic, and monotone – suburbs are unpacked as being heterogeneous and historically layered places of living, work, and creation. Situating creativity in place and time, Creativity from Suburban Nowheres displaces mainstream understandings of creativity and widespread stereotypes commonly associated with the suburbs. Contributors explore the particular forms of creativity that suburbs elicit both in the process of their making, materialization, and community construction, and in the myriad ways in which suburbs are inhabited and experienced. They highlight accounts of suburbs as places that give people the space and latitude to shape individual and collective identities through creative practices at odds with mainstream culture, and often remote from the classic agglomeration "assets" associated with inner cities. Anchored in historical and geographical research, this volume highlights how and in what forms creativity should be understood in the suburbs, why and when creativity can be found, and how the notion of suburban creativity overthrows ingrained and dominant normative viewpoints. Rather than seeing creativity arise despite its suburban location, Creativity from Suburban Nowheres illuminates the emancipatory potential of suburbs for creativity.

The Built Environment

The Built Environment
Title The Built Environment PDF eBook
Author Wendy R. McClure
Publisher John Wiley & Sons
Pages 672
Release 2011-09-09
Genre Architecture
ISBN 1118174151

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This book takes a sweeping view of the ways we build things, beginning at the scale of products and interiors, to that of regions and global systems. In doing so, it answers questions on how we effect and are affected by our environment and explores how components of what we make—from products, buildings, and cities—are interrelated, and why designers and planners must consider these connections.