Every leader has heard of the business benefits of social technology, yet many still struggle to understand how to get the most out of the technological tools at their disposal -- asking questions like "What should I be doing on Facebook?" and "How can Twitter help my company?" This book demystifies this much-hyped subject, and gives readers a level-headed, growth-focused approach to how they can put all kinds of social technology -- not just the big, well-known platforms -- to work for their companies. The book is a step-by-step plan for developing and implementing social technology and covers every aspect of social technology in the business arena -- from planning and goal-setting, to assembling a social tech team, to integrating social tech with your existing online presence, to measuring the return on investment. Business visionaries will be impressed by the scope and practicality of the strategies presented, and older executives prone to thinking of social tech as a toy will come to understand its critical place in today's business landscape.

How people are using information technology to reshape the way the world communicates, works, and learns--across organizational boundaries and through all sectors of society.

Given the widespread, frequent use of social networks as a means for people to communicate and share their interests, it comes as no surprise that they have become an important tool for businesses and business networking. The Handbook of Research on Business Social Networking: Organizational, Managerial, and Technological Dimensions investigates the beginning of social networks and provides perspectives on how they can enhance business. This two-volume reference discusses the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking. Social networks and their integration in businesses are be addressed using technological, organizational, managerial, and social perspectives with the aim of disseminating current developments, case studies, new integrated approaches, and practical solutions and applications.

Do you want to discover how social technologies transform individuals and organisations? Are you looking for hands-on tips on how to implement this technology? Are you ready to steal ideas from the very people who succeeded? Then this book is exactly what you need. In this book, you will find: • 15 authors from across the globe share their experiences, successes and failures. • From the more philosophical matters, and tool-related questions, right across to concrete cases and “how to” tips: this book is a one-stop shop. • It’s a handbook: pick a chapter at random and enjoy. This book showcases a deep understanding of the essential connection between technology and cultural change, and how this is the ‘fuel’ of the most innovative organisations out there. EXCERPT Traditional hierarchy works perfectly in a stable world defi ned by predictability, repetitive tasks and standardisation. In times of constant change, speed and instability hierarchy turns out to be an inadequate, perverted and perverting system. Managers behave like heroes who know it all and treat their staff as children. Digital is the opposite of all this; digital is the Renaissance of work. Focus and power are given to the individual – employees and customers. Digital transformation kicks out the feudal system that dehumanises work. Technology in general and social technologies in particular allow employees to raise their voice and connect with people across hierarchical and geographical boundaries. This is quite revolutionary because individuals start to think for themselves and work becomes more purposeful. REVIEWS This book is at the very intersection between technology and human beings. Thanks to technology, we are all interconnected, we grow as professionals, and we can transform our organisations. Read how technology drives business success and, ultimately, transforms the society we live in. - Saskia Van Uffelen, CEO of Ericsson BeLux and Digital Champion Belgium ABOUT THE AUTHOR Isabel De Clercq is passionate about the vibrant interaction between people, brands, social technologies and organisational change. She enjoys delivering a positive message about technologies in general, and about social initiatives in particular. Isabel supports organisational transformation through social initiatives (keynote speeches, awareness sessions and workshops). She is a crusader against Digital Detox and an evangeliser of Working Out Loud. Isabel works as Sparkle Architect and Trend Catcher at Wolters Kluwer Belgium.

Discover powerful hidden social "levers" and networks within your company... then, use that knowledge to make slight "tweaks" that dramatically improve both business performance and employee fulfillment! In People Analytics, MIT Media Lab innovator Ben Waber shows how sensors and analytics can give you an unprecedented understanding of how your people work and collaborate, and actionable insights for building a more effective, productive, and positive organization. Through cutting-edge case studies, Waber shows how: Changing the way call center employees spent their breaks increased performance by 25% while significantly reducing stress Quantifying the failure of marketing and customer service to communicate led to a more cohesive and profitable organization Tweaking the balance of in-person and electronic communication can enhance the value of both Sensor data can help you discover who your internal experts really are Identifying employees involved in "creative" behaviors can help you promote innovation throughout your business Sensors and simulations can help you optimize your sick-day policies Measuring informal interactions can improve the chances that a merger, acquisition, or "mega-project" will succeed Drawing on his cutting-edge work at MIT and Harvard, Waber addresses crucial issues ranging from technology to privacy, revealing what will be possible in a few years, and what you can achieve right now. In bringing the power of analytics to organizational development, he offers immense new opportunities to everyone with responsibility for workplace performance.

This book focuses on the importance of entrepreneurship in sustaining the prosperity of society and uses the case studies from Taiwan, Japan as well as China, to provide an insight into Societal Entrepreneuring in Asia, and the construction of an entrepreneurial society. In order to provide a comprehensive and complete picture on entrepreneurship, the authors have also included both case studies of commercial endeavors as well as non-profit making business endeavours. These collective experiences would be invaluable to readers who are seeking to understand the role of entrepreneurship in Asian society.