Enterprise One to One has taken its place alongside Don Peppers and Martha Rogers's The One to One Future as a marketing classic on how to sell more products to fewer customers through one-to-one marketing. In this brave new world, where microchip technology is making it possible for businesses to know their customers better than ever before, there is incredible opportunity to build unbreakable customer relationships. Peppers and Rogers explain the strategies needed to achieve killer competitive advantages in customer loyalty and unit margin. Among the things Enterprise One to One teaches are how to improve customer retention, not just incrementally but dramatically; how to increase your share of each customer's business over time; how to protect and increase your unit margin; and how to make the transition to the Interactive Age with today's new technologies. Enterprise One to One is the bible for successful marketing in today's competitive, high-tech world. From the Trade Paperback edition.

In this guide to one-to-one selling, the authors argue that with increasingly interactive media, it now makes more sense to sell as many products and services as possible to one customer, than to just sell one product to as many customers as possible. Chapters cover such subjects as: how to identify and capitalize on customer differences; how to increase the share of valuable "lifetime" customers; how to treat different customers differently; how to anticipate what your customer wants; how to get customer feedback; how to remove distribution barriers; and how to implement the one-to-one marketing philosophy in your company.

A practical guide to implementing the one-to-one marketing principles that Don Peppers and Martha Rogers have made famous throughout corporate America in their bestselling books The One to One Future and Enterprise One to One. Every day, all around the world, managers worry about the declining loyalty of their customers. Customers are being wooed ever more feverishly by competitors offering better prices, better deals--a process that has dramatically accelerated with the growth of the Internet. As information about customers becomes more plentiful and detailed, and as customers themselves become more interactive with the companies they buy from, business success hinges increasingly on creating long-term, profitable, "one-to-one" customer relationships. One-to-one marketing is nothing short of a revolution. Dell, Cisco, FedEx, Owens Corning, American Express, Amazon.com, Hewlett-Packard, and BellSouth, among others, have built their success on enhancing customer knowledge and interaction. Yet managers and executives today find themselves wrestling with the issue of how to become a part of this revolution. That's why one-to-one marketing pioneers Don Peppers, Martha Rogers, and Bob Dorf wrote this book. The One to One Fieldbook is the first hands-on manual for implementing customer relationship management programs, featuring step-by-step guidance on how to initiate, evaluate, and upgrade one-to-one initiatives. Among the topics covered in the book: how to determine whether you're ready to undertake a one-to-one program, how to evaluate what different customers are worth to your business, and how to customize your products or services. It includes chapters on gathering customer information, on how to measure results, on how to use the power of the World Wide Web--and much more. Each chapter features checklists of things to do, activities to enhance one-to-one skills, and questionnaires to evaluate your progress. A complete toolkit for companies implementing customer relationship programs, The One to One Fieldbook will help you identify your best customers, keep them longer, and grow them bigger--so that you can compete more successfully in the Interactive Age.

Winning in Business With Enterprise Project Management is a breakthrough book that shows you how to harness the power of project management for your company ... turn it into an organizational philosophy (where companies are perceived as dynamic enterprises consisting of "portfolios of projects") ... and use it to plan and take care of daily business. With project management principles operating on an enterprise-wide level, your company will generate more organizational synergy, add speed to ongoing processes, boost productivity, and maximize growth - ultimately delivering faster, cheaper, and better products and services. And in the no-holds-barred business arena of today, there's no better way to ensure survival and prosperity.

With the war in the Pacific well into its new, offensive phase, the best carrier story of the war can now be told. It is the story of the Enterprise, one of the Navy’s greatest fighting ships, the first carrier to receive the rarely awarded Presidential Citation. Of the seven first-line U. S. carriers when war began, four were sunk in the first year of war, another saw action in non-Pacific waters during the period involved, and another was out of action at the decisive moment. Then there was one—the Enterprise. Virtually alone, it held the long, thin Pacific line against overwhelming odds. It was part of the too little which was not, luckily for us, too late. Then There Was One is a story of men—like Admiral “Bill” Halsey, who rode the Big E as his flagship; Air Group Cmdr. McClusky who, in what was officially termed “the most important decision of the entire action, helped win the Battle of Midway; Cmdr. Turner Caldwell whose decision to take eleven Enterprise planes to Guadalcanal helped determine the fate of the Solomons; young Lt. “Birney” Strong who fulfilled a life’s ambition and scratched one Jap flattop; Ensign Neal Scott whose dying letter to his parents is one of the most moving documents of the war—of these men and many others. It is a story of battles—from that first Sunday morning when the Enterprise was returning to Pearl Harbor as the Japs were attacking it, right down through every major carrier action, save one, with the Big E writing one of the grandest record-breaking pages in naval history: 29 Jap ships sunk and 185 Jap planes destroyed. It is a story of courage and heroism in the face of two of the heaviest air attacks ever launched against any American ship by the enemy. This is the carrier story long awaited by those who have followed our progress in the Pacific. For those who have not, it will be an exciting and inspiring eye-opener. This is it—the grand, glorious, and victorious first year of the U.S.S. Enterprise.

If you’re new to software product management or just want to learn more about it, there’s plenty of advice available—but most of it is geared toward consumer products. Creating high-quality software for the enterprise involves a much different set of challenges. In this practical book, two expert product managers provide straightforward guidance for people looking to join the thriving enterprise market. Authors Blair Reeves and Benjamin Gaines explain critical differences between enterprise and consumer products, and deliver strategies for overcoming challenges when building for the enterprise. You’ll learn how to cultivate knowledge of your organization, the products you build, and the industry you serve. Explore why: Identifying customer vs user problems is an enterprise project manager’s main challenge Effective collaboration requires in-depth knowledge of the organization Analyzing data is key to understanding why users buy and retain your product Having experience in the industry you’re building products for is valuable Product longevity depends on knowing where the industry is headed

Learn how to develop and employ an ontology, the secret weapon for successfully using artificial intelligence to create a powerful competitive advantage in your business. The AI-Powered Enterprise examines two fundamental questions: First, how will the future be different as a result of artificial intelligence? And second, what must companies do to stake their claim on that future? When the Web came along in the mid-90s, it transformed the behavior of customers and remade whole industries. Now, as part of its promise to bring revolutionary change in untold ways to human activity, artificial intelligence—AI—is about to create another complete transformation in how companies create and deliver value to customers. But despite the billions spent so far on bots and other tools, AI continues to stumble. Why can't it magically use all the data organizations generate to make them run faster and better? Because something is missing. AI works only when it understands the soul of the business. An ontology is a holistic digital model of every piece of information that matters to the business, from processes to products to people, and it's what makes the difference between the promise of AI and delivering on that promise. Business leaders who want to catch the AI wave—rather than be crushed by it—need to read The AI-Powered Enterprise. The book is the first to combine a sophisticated explanation of how AI works with a practical approach to applying AI to the problems of business, from customer experience to business operations to product development.