English for Successful International Communication (B2), specially designed for young adults studying Business English at B2 level in Spain, is divided into fifteen 10-page units. Each main unit is divided into three sections: Reading, Listening and Looking at Language, while Put it into Practice tasks, involving students in research and presentation projects, are intended to conclude each unit in a meaningful way. In addition to the main units, after every three units there is a Revision & Extension section, where students revise and further develop their understanding of important vocabulary and language items previously dealt with. Interspersed throughout the book are five Business Skills mini-units and five Work on Writing mini-units. In the former, students are introduced to a topic, given advice from experts in the field and then asked to practice each skill through role plays and informal presentations; in the latter, students are provided with writing tips and asked to analyze a work‑related text type before being given the chance to write a similar text of their own. English for Successful International Communication (B2) was born out of ESIC’s 5 Cultures Program, which incorporates the areas of Service to Stakeholders, Excellence, Responsibility, Diversity and Innovation. The innovative content and subject matter of each unit was selected with Business students —specifically, ESIC stakeholders— in mind, and is intended to reflect material they deal with in their degree program coursework. The diverse range of topics is designed to help students not only to further develop their linguistic skills, but also to think more critically about the world around them. In an effort to promote increased excellence, E.S.I.C. (B2) includes professional guidance and practical insights into emerging topics in the world of Business, Marketing and Advertising (e.g. Corporate Social Responsibility, Big Data and Influencers).

"A fascinating examination of how an English-language mandate at a Japanese firm, Rakuten, unfolded over time and how employees reacted to it"--Back of jacket.

Written in a detailed and fascinating manner, this book is ideal for general readers interested in the English language.

This book examines the links between globalisation and the way we teach and learn languages.

Whether we're aware of it or not, we will all know an autistic person, so this exciting new book is an essential read for all. A concise and powerful guide aimed at allistic (non-autistic) people offering clear advice on how to communicate more effectively with autistic people. Each chapter has been reviewed by a panel of autistic readers.

Examines different conceptions of English as an international language, looking at world Englishes, native-speakers and 'standard' English. This book also covers the pedagogical implications of English as an international language; and addresses key questions with regard to the teaching of English.