The rise of China's economy over the past thirty years is undoubtedly one of the most remarkable events in human history. People outside China consider the country's amazing transformation a mystery. Those inside China have been challenged with a colossal task--taking more than 1.3 billion people from an agrarian existence into the modern world--in the face of intense conflicts of interest and complicated domestic and international economic situation. No nation ever did it before; none will ever do it again. This book presents, through vivid language and hundreds of photographs covering diverse aspects of Chinese society, a wide array of significant events and influential figures that have profoundly impacted the course of China's development from 1978 through 2008. Examples include the fall of the Gang of Four, the establishment of Lenovo, the country's first special economic zone, China's entry into the WTO, the Sichuan Earthquake, and the Beijing Olympic Games.Also available in the Gale Virtual Reference Library (eBook).eBook pricing varies according to the size of your institution. Please contact us for details.eBook ISBN-13: 9789814314053

Decades ago, there was no distinct middle class in the People's Republic of China. Any meaningful discussion of China's economy, politics, or society must take into account the rapid emergence and explosive growth of the Chinese middle class. This book details the origins and characteristics of this dramatic change.

Though a US-China conflict is far from inevitable, major tensions are building in the Asia-Pacific region. These strains are the result of historical enmity, cultural divergence, and deep ideological estrangement, not to mention apprehensions fueled by geopolitical competition and the closely related “security dilemma.” Despite worrying signs of intensifying rivalry, few observers have provided concrete paradigms to lead this troubled relationship away from disaster. This book is dramatically different in that Lyle J. Goldstein’s focus is on laying bare both US and Chinese perceptions of where their interests clash and proposing new paths to ease bilateral tensions through compromise. Each chapter contains a “cooperation spiral” —the opposite of an escalation spiral—to illustrate these policy proposals. Goldstein makes one hundred policy proposals over the course of this book to inaugurate a genuine debate regarding cooperative policy solutions to the most vexing problems in US-China relations. Goldstein not only parses findings from American scholarship but also breaks new ground by analyzing hundreds of Chinese-language sources, including military publications, never before evaluated by Western experts. Meeting China Halfway, new in paperback, remains a refreshing and unique contribution to the study of the world’s most important bilateral relationship.

This volume seeks to examine the evolving contours of Asian multilateralism through emerging China and how it is likely to impact on the growth trajectories of Asian countries. From this perspective, it explores the prospects for ‘partnership’ in Asia, especially in terms of China’s engagement with its principal Asian neighbours, especially India. A substantial part of the volume is devoted to debating China–India relations, highlighting their mutual stakes through their economic and security cooperation as well as their engagement with other countries and regional forums. The book furthers the understanding of the rise of China from an Indian perspective while simultaneously locating China’s rise in the economic dynamics of an emerging Asia. The volume offers illuminating viewpoints, analyses and insights from multiple perspectives, mixed with academic rigour and up-to-date information. It will be of interest to those engaged in economics, politics, trade relations, Indo-China relations, foreign policy, area studies, public policy, and strategic studies.

One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing culture of China. Jing Wang’s experiences in the disparate worlds of Beijing advertising agencies and the U.S. academy allow her to share a unique perspective on China during its accelerated reintegration into the global market system. Brand New China offers a detailed, penetrating, and up-to-date portrayal of branding and advertising in contemporary China. Wang takes us inside an advertising agency to show the influence of American branding theories and models. She also examines the impact of new media practices on Chinese advertising, deliberates on the convergence of grassroots creative culture and viral marketing strategies, samples successful advertising campaigns, provides practical insights about Chinese consumer segments, and offers methodological reflections on pop culture and advertising research. This book unveils a “brand new” China that is under the sway of the ideology of global partnership while struggling not to become a mirror image of the United States. Wang takes on the task of showing where Western thinking works in China, where it does not, and, perhaps most important, where it creates opportunities for cross-fertilization. Thanks to its combination of engaging vignettes from the advertising world and thorough research that contextualizes these vignettes, Brand New China will be of interest to industry participants, students of popular culture, and the general reading public interested in learning about a rapidly transforming Chinese society.

Marina Zhang addresses her topic with vigor and a touch of involved passion that is often missing from the clinical analyses that frequent the China business bookshelves. The impact of technology on china's development and the way it is so thoroughly informing China's economic and social transformation is a significant insight which Ms. Zhang's book explores in well-researched detail and through fresh eyes. China 2.0 is a cogent and worthwhile addition to any china businessman's or scholar's bookshelf. - Clinton Dines, Former CEO, BHP Billiton China There is no lack of opinions about china, and certainly there is much information. Those that succeed know how to find information that is factual, rich and that can serve as a guide. That is what china 2.0 does. It is a resourceful guide for anyone looking for success in china's booming economy. - Scott Kronick, President, Ogilvy Public Relations Worldwide, Beijing Want to reach China's one billion consumers? then China 2.0 will be your indispensible guide to understanding this transforming giant, from leveraging Internet and Web 2.0 channels to working with China's emerging private capital markets. Don't venture into china without it! - Charlene Li, Partner, Altimeter Group, and Co-author of Groundswell A key question in china's evolution towards a fully modern economy is whether it can develop efficient and possibly new types of firm and new social institutions. This will depend heavily on how information comes to be handled. this pioneering book compellingly explores this highly significant new questions. - Gordon Redding, Professor of Asian Business, INSEAD, and Author of The Future of Chinese Capitalism The unique and compelling viewpoint offered by Marina Zhang on the changes in china, and the impact that new and emerging technologies are having in this transformation, makes China 2.0 a positive exception to the question of whether or not the world really needs another China business book. - Michael Ricks, CEO, Investor Growth capital Asia Limited and Former CEO, Ericsson China This book opens the lid on the new era that has begun inside China as it is transformed by the power of new technologies, led by Web 2.0. With insights that only an insider can bring, it deftly highlights the opportunities and challenges for business people, policymakers, researchers and students alike. If reading this book doesn't open your eyes, cause you to abandon old prejudices and lead you to redefine your responses to one of the most far-reaching developments in the world today, then nothing will! - Peter J. Williamson, Professor of International Management, Judge business School, University of Cambridge, and Author of Dragons at Your Door

The Innovation of Globalization – proven strategies to succeed and out-compete emerging competition Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer? The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research. When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve. The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market. Grow and maintain an Innovation Advantage using 5 models Learn from disruptors how to win your emerging markets customers Understand the power of politics in business Develop a deeper Culture IQ to expand your customer base Use a 5-part Strategic Framework to formulate new sales tactics You’re already well-aware of the global threat to Western business, and endless analysis only goes so far toward a solution. You need to know how to respond, survive, and thrive, and just how to regain the competitive edge. The truth is that Western companies must change they way they do business, and push innovation beyond the product and into every aspect of every operation – they need to be innovative in how they do business abroad. The China Factor provides a clear action plan, and case studies from global leaders like Cisco, Xiaomi, and Apple with insightful strategies for changing and winning the game.