Offers a unique collection of primary sources for eighteenth-century evangelical spirituality in America and Britain, along with introduction and commentary, prepared by a prominent scholar of evangelical theology.

A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.

Winner of the Frank S. and Elizabeth D. Brewer Best First Book Prize of the American Society of Church History Society for U. S. Intellectual History Notable Title in American Intellectual History The story of liberal religion in the twentieth century, Matthew S. Hedstrom contends, is a story of cultural ascendency. This may come as a surprise-most scholarship in American religious history, after all, equates the numerical decline of the Protestant mainline with the failure of religious liberalism. Yet a look beyond the pews, into the wider culture, reveals a more complex and fascinating story, one Hedstrom tells in The Rise of Liberal Religion. Hedstrom attends especially to the critically important yet little-studied arena of religious book culture-particularly the religious middlebrow of mid-century-as the site where religious liberalism was most effectively popularized. By looking at book weeks, book clubs, public libraries, new publishing enterprises, key authors and bestsellers, wartime reading programs, and fan mail, among other sources, Hedstrom is able to provide a rich, on-the-ground account of the men, women, and organizations that drove religious liberalism's cultural rise in the 1920s, 1930s, and 1940s. Critically, by the post-WWII period the religious middlebrow had expanded beyond its Protestant roots, using mystical and psychological spirituality as a platform for interreligious exchange. This compelling history of religion and book culture not only shows how reading and book buying were critical twentieth-century religious practices, but also provides a model for thinking about the relationship of religion to consumer culture more broadly. In this way, The Rise of Liberal Religion offers both innovative cultural history and new ways of seeing the imprint of liberal religion in our own times.

Of the twenty-two Evangelicals who have been studied, some have been so widely influential that they are obvious inclusions, others though less prominent are still remembered while a few are all but forgotten. Selection was controlled by several considerations. The period covered spans from the eighteenth century Revival to the present day. Figures are included from only Britain and America. The aim throughout has been to provide an appreciative exposition of Evangelical spirituality, with some evaluative comment. In Evangelicalism there is extraordinary diversity in spiritual experience, doctrinal emphasis and personal temperment, to the enrichment of the whole Church. It has its share, too, of weaknesses, blind-spots and inner tensions. But judged by its best representatives, some of them to be found in this book, the Evangelical spiritual tradition is a continuing witness to the power of the gospel and the mission of the Church. --from the Preface

In Apostles of Reason, Molly Worthen offers a sweeping history of modern American evangelicalism, arguing that the faith has been shaped not by shared beliefs but by battles over the relationship between faith and reason.

The Spirit of Early Evangelicalism sheds new light on the nature of evangelical religion by locating its rise with reference to major movements of the 18th century, including Modernity, the Scientific Revolution, and the Enlightenment.

Whatever else one might say about Emergence Christianity, says Phyllis Tickle, one must agree it is shifting and re-configuring itself in such a prodigious way as to defy any final assessments or absolute pronouncements. Yet the insightful and well-read Tickle offers us a dispatch from the field to keep us informed of where Emergence Christianity now stands, where it may be going, and how it is aligning itself with other parts of God's church. Through her careful study and culture-watching, Tickle invites readers to join this investigation and conversation as open-minded explorers rather than fearful opponents. As readers join Tickle down the winding stream of Emergence Christianity, they will discover fascinating insights into concerns, organizational patterns, theology, and most pressing questions. Anyone involved in an emergence church or a traditional one will find here a thorough and well-written account of where things are--and where they are going.